Business.gov - The Official Business Link to the U.S. Government
Advertising Law
Good marketing is critical to the success of your business. Marketing has many dimensions, including market research, pricing, advertising, packaging and labeling, distribution and customer service. Investing in a good marketing plan will generate excellent returns.
But there's more to a winning marketing plan or advertising campaign than a profitable product or service. Unfair, untruthful or purposely deceptive advertising can result in costly penalties. The resources below provide information on how to legally advertise your small business:
- How to Comply with Truth-in-Advertising Laws
Learn how to avoid making false and misleading statements. - Product Labeling Requirements
How to comply with labeling laws for consumer products. - Online Advertising and Marketing
Specific rules for advertising and selling products over the Internet. - Advertising Specific Products
Learn the rules for advertising specific products, from alcohol to 900 numbers. - Telemarketing and Direct Marketing
Rules for marketing and advertising over the telephone. - Environmental Marketing Regulations
Learn the rules for making environmental or "green" claims in advertising.
More Information
- Small Business Marketing
Tools and resources to help you market and advertise your business - Market Research Guide
Resources to help your learn about customers and competitors.
