CLIENT:	TSA/AD COUNCIL
TITLE:	WHY? CAMPAIGN
VERSION:	WHY THREE OUNCES?  (2:10)
UPDATED	11/25/08 4:12 PM






TSA AND AD COUNCIL LOGO

TSA OFFICER ON CAMERA

Host:  HELLO. AT T-S-A, WE KNOW MANY OF YOU OFTEN WONDER WHY WE HAVE SO MANY RULES…  RULES THAT SEEM TO SLOW DOWN THE SECURITY PROCESS JUST WHEN YOU’RE IN A HURRY TO GET TO YOUR PLANE.  SO, WE’D LIKE TO EXPLAIN THE VERY IMPORTANT REASONS WHY WE DO WHAT WE DO...  BECAUSE IT’S ALL DESIGNED WITH YOUR SAFETY IN MIND  COME WITH ME FOR A LITTLE BACKGROUND ON ONE OF THE STEPS IN PLACE FOR SAFER TRAVEL. LIKE THIS ONE-- WHY ARE MY CARRYON LIQUIDS LIMITED TO THREE OUNCES OR LESS? 

PASSENGERS AT AIRPORT GETTING READY TO GO THROUGH SECURITY CHECKPOINT

Host:  THE ANSWER IS THAT LIQUID EXPLOSIVES ARE STILL A RISK TO AIRCRAFT ALL LIQUIDS WERE INITIALLY BANNED IN AUGUST 2006. THEN, T-S-A WORKED WITH SCIENTISTS AT THE NATIONAL LABS TO DEVELOP A FORMULA THAT MADE IT SAFE TO BRING LIQUIDS ON BOARD IN LIMITED QUANTITIES  WE STUDIED THE POSSIBILITY OF MULTIPLE PEOPLE WORKING TOGETHER MIXING VOLATILE EXPLOSIVES BEYOND THE CHECKPOINT WE DETERMINE THAT WAS NOT A VIABLE SCENARIO. IN THE FUTURE, TECHNOLOGICAL IMPROVEMENTS WILL ENABLE LARGER LIQUIDS THROUGH THE CHECKPOINT. 

CLOSE UP OF CARRY ON LIQUIDS


Host:  UNTIL THEN WE ASK PASSENGERS TO PUT THREE-OUNCE OR LESS CONTAINERS IN A ONE-QUART, ZIP TOP, CLEAR PLASTIC BAG FOR X-RAYING.  ONE BAG PER PERSON LIMITS THE TOTAL AMOUNT OF LIQUIDS EACH TRAVELER CAN BRING, SO THERE’S LESS RISK. MORE THAN 80 COUNTRIES HAVE ADOPTED THIS POLICY. THE EXCEPTIONS INCLUDE — BABY FORMULA, BREAST MILK, AND ESSENTIAL PRESCRIPTION AND OVER THE COUNTER MEDICINES.

TSA OFFICER ON CAMERA WITH GRAPHICS


Host:  MAKE MORE SENSE NOW?  

BEHIND EVERY PROCEDURE, THERE’S AN IMPORTANT SECURITY CONCERN.  

Host: TSA HAS MANY SECURITY LAYERS -- CANINE TEAMS, AIR MARSHALS, RANDOM EMPLOYEE CHECKS, AVIATION INSPECTORS, BEHAVIOR DETECTION OFFICERS, AND GLOBAL PARTNERSHIPS AIMED AT STOPPING BAD GUYS LONG BEFORE THEY REACH A CHECKOINT YOUR COOPERATION HELPS US DO OUR JOB MORE EFFECTIVELY… EVERY DAY…AT EVERY AIRPORT. YOUR SAFETY IS OUR PRIORITY.   LEARN MORE AT WWW.TSA.GOV.