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2007 Award Abstract
There is a national need to identify effective programs and strategies that address alcohol and other drug abuse among college students. ED seeks to make the most of its limited funds by supporting projects that can become practical models for replication and adaptation at other institutions of higher education. The goals of this grant competition are to identify models of effective campus-based alcohol and other drug prevention programs and disseminate information about these programs to other colleges and universities where similar efforts may be adopted.The Alcohol and Other Drug Prevention Models on College Campuses grant competition, sponsored by the U.S. Department of Education's Office of Safe and Drug-Free Schools seeks to identify models of effective alcohol and other drug (AOD) prevention programs at institutions of higher education (IHEs) and disseminate information about these programs to other colleges and universities where similar efforts may be adopted.
Following a peer review process, the following campus has been selected to receive this award:
Michigan State University
Disseminating Proven Models for Challenging
the Environment of High-Risk Drinking
Project Director: Sandi Smith, Dennis Martell
The focus of this project is to enhance and disseminate the innovative strategies and significant results of Michigan State University’s (MSU) social norms efforts. MSU’s current social norms marketing campaigns have attained substantial success by designing messages that feature descriptive, injunctive, and protective norms based on the drinking behavior and attitudes of students around celebratory events. From 2000 to 2006, the MSU model has been proven to promote positive norms, reduce misperceptions, increase protective behaviors, and reduce the rates of alcohol consumption. The theory-based, student-informed campaign and environmental management strategies have gradually changed the culture of drinking at MSU.
National dissemination of this program will occur through development of a Web site that will provide interactive instructions for researchers and practitioners who want to replicate the program; creation of a handbook on the development and implementation of a social norms marketing campaign; provision of services as consultants to other institutions of higher education via hosting teleconferences; and presentation of workshop sessions at meetings and conferences.
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