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Contraceptive Social Marketing

USAID has been a pioneer in developing contraceptive social marketing programs (CSM) which were designed to lessen countries' dependence on the donor community and expand access by privatizing distribution and marketing. CSM works with the commercial pharmaceutical sector to supply contraceptives to sales outlets, including pharmacies, kiosks, and other highly accessible locations, which distribute, promote, and sell contraceptives at subsidized prices. More than 50 countries use CSM thanks to USAID support.

 

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