Write a Message That Sells
Get the point across with the right delivery.
You have a great story to tell. Now all you need are the right words. While you don’t have to be a professional writer to develop your message, there’s a subtle art to fine-tuning what you say in order to make it sell.
When crafting your message, keep these tips in mind:
Message Tip
Create a sense of urgency and increase response by including an expiration date on an offer.
- Visualize your audience, who they are, and how your product or service appeals to their needs.
- Write to this individual in a conversational tone; your message should sound as if it’s coming from a friend.
- Make the message about the recipient; use “you” more than “I” or “we.”
- Focus on benefits: What will this person or business get from using your product and service? How will it make them feel?
- Stimulate the reader’s senses and emotions.
- Highlight your offer.
- Include a clear and compelling Call-to-Action: What you want your audience to do when they read your offer.
- Use proper grammar and avoid jargon.
- Compose clear and concise sentences and paragraphs.
- Proofread.
What is a Call-to-Action?
The call-to-action tells your audience how they can respond to your offer. Once a customer is interested, you want to make it as easy as possible for them to request your product or service. The components of your call-to-action are the what, where, how, and when of your offer:
- Relate to the audience.
- What are you offering or selling?
- Where is it available?
- How can a customer acquire it?
- When does the offer expire?
