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Standard Color Palette

The Agency has standards for reproducing colors so they will always look consistent, no matter where they appear. For example, the brandmark and logo should be reproduced in full color—USAID Blue, USAID Red, and Solid Black—whenever possible. These colors serve as the source for our standard color palette.

These colors should be employed throughout our communications and are equivalent to the PANTONE numbers listed in the table below. For 4-color process printing (also known as Full-color printing), refer to the CMYK values shown. For Web applications, refer to the RGB Web values or Hexadecimal Web values.

The PANTONE® and CMYK values provided can be used on both coated and uncoated paper when printing. Although variations in color will occur, try to match the colors as closely as possible. For applications in color systems not included here, use the PANTONE values for color matching.

For more information, please see the Color Palette section of the USAID Graphic Standards Manual.

Source	USAID BLUE	USAID RED
Print Colors:
Spot Colors	Pantone 280	Pantone 200
CMYK	100C 72M 0Y 18K	0C 100M 63Y 12K
Web Colors:
Hex Web	#002A6C	#C2113A
RGB Web	0R 42G 108B	194R 17G 58B

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