Georgia Power

Excellence in ENERGY STAR Promotion
Georgia Power
Atlanta, Georgia

Georgia Power, the largest subsidiary of Southern Company, is one of the nation's largest generators of electricity. In 2007, the company expanded its award-winning ENERGY STAR Change a Light, Change the World Campaign to better educate consumers in Georgia and the southeast about the benefits of ENERGY STAR qualified products as an easy and affordable way to save energy — and a first step to inspiring their customers to take broader energy-saving steps in the future. Key achievements earning Georgia Power this award include:

  • Leading the nation in driving pledges since the launch of their ENERGY STAR Change a Light Campaign promotion in October 2007, securing more than 73,000 pledges representing savings of more than $2.5 million in energy costs, and over 39 million pounds of greenhouse gas emissions avoided.
  • Educating consumers through a mass media campaign that included television, radio, print, Web content, online ads, billboards, press releases, bill inserts, local office posters, and a statewide pledge drive to motivate additional consumer action.
  • Training employees to be ENERGY STAR Change a Light Campaign "Ambassadors" and deploying a third-party "Street Team" for community events. Georgia Power continued field services to the 39 Home Depot stores in its service territory, supporting ENERGY STAR promotions with ongoing training for sales associates and in-store events.
  • Giving away more than 100,000 ENERGY STAR qualified CFLs at more than 130 local offices to customers taking the ENERGY STAR Change a Light pledge.
  • Distributing an additional 30,000 ENERGY STAR qualified CFLs through its Ambassadors and Street Team at events held with Georgia Power's community and business partners.

In addition to leading the country as a pledge driver, Georgia Power enhanced its national role when it hosted the 2007 ENERGY STAR Lighting Partner Meeting in Atlanta with the mayor. Georgia Power's CEO delivered an exciting call-to-action keynote speech to open the meeting. Georgia Power also partnered with The Home Depot and Technical Consumer Products to host the ENERGY STAR Change a Light Bus Tour stop in Atlanta. Collectively, they secured local consumer and media events, including coverage during an NFL Monday Night football game, yielding an estimated 48 million impressions.