Women-21.gov :: Media Room

Women-21.gov

Home · About Women-21.gov · Partners · Hot Topics · Media Room · Events · Links · Small Business Tools & Tips

	Image Galleries
	Articles
	Press Releases
	Speeches
	Small Business Tools & Tips

Search:

Media Room

Articles

STUDY: ONLINE RESEARCH PROMPTS IN-STORE PURCHASES

NAWBO Smart Brief: Technology

May 8, 2007 -
Fifty-one percent of consumers research products they're interested in purchasing online, but then travel to the store to buy them, a recent study by Forrester Research revealed. The No. 1 reason shoppers headed to the store instead of buying online was: "I want the product immediately." About 42% of respondents said they preferred to see a product before buying it. Brandweek (5/7)

# # #

« Previous record

Next record »

May 2007 Articles

« April · June »

« 2006 · 2008 »

8th - Marketing expert: You are your No. 1 asset

8th - Current record

8th - Leadership, management skills necessary to be in charge

10th - Study: Online research prompts in-store purchases

11th - You Can't Fake Good Customer Service