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These articles offer useful tips on designing, planning, and implementing your Direct Mail campaign.
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Research Articles
Mail and the Business Decision Maker (PDF) | (RTF)
Discover how business recipients perceive Direct Mail and reveal such key benefits as access, relevance and shareability.
Media Choices Today: What’s Getting Through (PDF) | (RTF)
Learn how Direct Mail is an effective means to elicit an active response from your target audience.
Reaching Boomers With Mail (PDF) | (RTF)
Examine how marketers can harness the distinct powers of Direct Mail to drive this generation to respond.
Los hispanos y el correo / Hispanics and the Mail (PDF) | (RTF)
Gain the knowledge how Direct Mail can help your marketing communications get the attention, and the dollar of the Hispanic market.
Catalog Research White Paper (PDF) | (RTF)
Understand how sending Direct Mail, particularly a catalog, will provide a solid boost to your online traffic and sales!
Gen X, Gen Y and the Mail (PDF) | (RTF)
Learn how you can reach Gen Xers and Gen Yers through Direct Mail
The Mail Moment: Making a Connection (PDF) | (RTF)
This describes customers’ personal connection to the mail they receive.
The Role of Mail (PDF) | (RTF)
Discover how Direct Mail can support your other media campaigns.
Mail and the Internet (PDF) | (RTF)
Learn what well-seasoned marketers know. By integrating both Direct Mail and the internet in to your marketing mix, you command the attention of you target audience.
How to Hit it Big, through successful Direct Mail (PDF) | (RTF)
Here are some key insights into Direct Mail and the tactics used by successful marketers.
Mail, Credit Cards, and the Internet (PDF) | (RTF)
Learn how sending credit card applications by Direct Mail can drive customers to your Web site
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