These brochures, guides, and white papers offer useful tips on designing, planning, and implementing your Direct Mail campaign.   U.S. Postal Service® Publications Postal Addressing Standards Describes address content and how these elements should appear on a mailing.

Books/Publications Edward Nash. Direct Mail. New York: McGraw-Hill, 2000. Bob Stone & Ron Jacobs. Successful Direct Marketing Methods. 8th edition by , New York: McGraw-Hill, 2007. Richard Goldsmith. Direct Mail for Dummies. Idg Books, 2002. Lois K. Geller. Response: The Complete Guide to Profitable Direct Marketing. Oxford University Press, 2002.