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Women, Infants and Children

Breastfeeding Promotion and Support in WIC

Research has shown that there is no better food than breast milk for a baby’s first year of life. Breastfeeding provides many health, nutritional, economical and emotional benefits to mother and baby. Since a major goal of the WIC Program is to improve the nutritional status of infants, WIC mothers are encouraged to breastfeed their infants. WIC has historically promoted breastfeeding to all pregnant women as the optimal infant feeding choice, unless medically contraindicated.

  • WIC mothers choosing to breastfeed are provided information through counseling and breastfeeding educational materials.
  • Breastfeeding mothers receive follow-up support through peer counselors.
  • Breastfeeding mothers are eligible to participate in WIC longer than non-breastfeeding mothers.
  • Mothers who exclusively breastfeed their infants receive an enhanced food package.
  • Breastfeeding mothers can receive breast pumps, breast shells or nursing supplementers to help support the initiation and continuation of breastfeeding.
Contact a State Breastfeeding Coordinator
Breastfeeding Food Package Guidance
Issued May 20, 2009
"Loving Support Makes Breastfeeding Work"
Fathers Supporting Breastfeeding Project
"Breastfeeding: A Magical Bond of Love"
Research-based, culturally-sensitive breastfeeding resources that address perceived barriers to breastfeeding among Hispanic participants.
MyPyramid for Pregnancy and Breastfeeding 

Fact Sheet - My Pyramid in Action:
Tips for Breastfeeding Moms (PDF) 

Legislative History of Breastfeeding Promotion Requirements in WIC
Current Federal Requirements
Breastfeeding Promotion Consortium (BPC)
FNS Breastfeeding Mothers' Room

 For more breastfeeding information contact your State agency’s breastfeeding coordinator or visit the National Women’s Health Information Center web site at www.womenshealth.gov/Breastfeeding/

 

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