Who are you trying to reach? The first choice is usually your existing customers. Perhaps it's potential new customers who mirror your current customers. Or maybe you want to do a test mailing to a brand new set of prospective customers. Whoever you are trying to reach you should plan your message and offer to match what you think that target audience wants.

Plan your approach with these simple steps:

Make a compelling offer.
Your offer is the reason for your mailing. With the right incentive, you can attract attention, build interest, and compel customers to respond.


Determine your budget.
Starting out with a good estimate of your potential costs is imperative. Get informed and make the right choices early in the game.


Find your audience.
Save time and money by advertising to the right folks by learning how to target to those who would have a desire or need for your offer.