The franchising sector in Uruguay is comprised of 209 franchise brands. The sectors covered include store retailing, fast food and restaurants, hotels, car services, health and beauty, business, and communications services. While the market experienced growth in the 1990s, it has slowed considerably since then and more evidently after the economic crisis of 1999-2002. In recent years the majority of the franchises established are smaller (lower impact). Uruguayan franchisors are rapidly developing and eager to export their concepts abroad. Local business chambers and associations support this initiative as they start to recognize franchising as an effective strategy for regional expansion, and according to industry experts there is a high growth potential in the local franchise industry.

For the full report, please contact Maria Pacheco, Sector Specialist in Uruguay.