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The FCC took a number of steps in facilitating the ability of consumers to receive emergency alerts through their wireless phones. In 2008, the Commission issued a series of orders adopting requirements for a Commercial Mobile Alert System (CMAS), a system by which commercial mobile service (CMS) providers may transmit emergency alerts to their subscribers, if they choose to do so.
Under the rules adopted by the FCC:
The FCC's actions implements provisions of the Warning, Alert and Response Network Act ("WARN Act") which, among other things, allows CMS providers to voluntarily transmit emergency alerts to their subscribers. The FCC's actions also implement one of its highest priorities - to ensure that all Americans have the capability to receive timely and accurate alerts, warnings and critical information regarding disasters and other emergencies irrespective of what communications technologies they use. These actions also recognize the important role that wireless services play in consumers' lives. Wireless service has progressed beyond voice communications and now provides subscribers with access to a wide range of information critical to their personal and business affairs. In times of emergency, Americans increasingly rely on wireless telecommunications services and devices to receive and retrieve critical, time-sensitive information. A comprehensive wireless mobile alerting system would have the ability to alert people on the go in a short timeframe, even where they do not have access to broadcast radio and television or other sources of emergency information. Providing critical alert information via wireless devices will ultimately help the public avoid danger or respond more quickly in the face of crisis, and thereby save lives and property.
On September 8, 2008, CMS providers must inform the FCC of their intention to participate in the CMAS. CMS providers who elect to transmit alerts will begin doing so in the future.