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WaterSense®
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Labeling Tool Kit

Picture of the Labeling ToolkitThe Labeling Tool Kit for Manufacturers and Certifying Organizations is designed to help partners understand how to use and best leverage the WaterSense label. The tool kit includes resources such as:

  • Guidelines for using the label, promotional label, and partner logo, as well as electronic versions for these marks.*
  • Marketing and point-of-purchase materials to share with retailers, including a WaterSense "cling" to apply to labeled toilets in showroom displays.
  • Templates for a press release, Web page, and company newsletter article.
  • Suggestions for how to promote WaterSense labeled products and certification programs.
  • Fact sheets on different aspects of WaterSense.

The thumbnails below highlight some of the resources available in the tool kit. Remember—you must be a WaterSense manufacturer partner or certifying organization partner to have access to this kit, so join today!

Thumbnail of Before You Start
  • Before You Start provides an overview of the resources in the tool kit and what to expect in each section.
Thumbnail of Sample Web Banners
  • Advertise your WaterSense labeled product or program with these attractive Sample Web Banners.
Thumbnail of Booth Poster
  • Manufacturers can promote WaterSense labeled plumbing fixtures at conferences and expos using this Booth Poster, or share it with retailers for use on the sales floor.
Thumbnail of WaterSense Label "Cling"
  • Make it easy for customers to spot your labeled toilet in a showroom with this WaterSense Label "Cling."
Thumbnail of The Smart Way to Water-Efficient Landscapes Brochure
  • Certifying organizations can use The Smart Way to Water-Efficient Landscapes Brochure to encourage certified professionals to become WaterSense partners.
* Exception: Art for the WaterSense label is provided by the licensed certifying body that authorizes its use for a given product, so an electronic version of the label is not included in the tool kit.
WaterSense logo
Product & Program Specifications
Certification Programs for Irrigation Professionals
High-Efficiency Faucets
High-Efficiency Flushing Urinals
High-Efficiency Toilets
New Homes
Weather- or Sensor-Based Irrigation Control Technologies
WaterSense Product Certification
Specification Development Process
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