Private Labeling Procedures

Manufacturers, retailers, and distributors commonly acquire products produced by another manufacturer with the intent of rebranding and selling the products as their own. This practice is known as private labeling.

WaterSense has established simple procedures for private labeling products, which do not require product recertification or independent listing with a licensed certifying body. Simply answer the series of questions below, and remember that proper use of the label is your responsibility!

1. Are you a retail/distributor? If yes, have you signed an addendum to your partnership agreement indicating that you will abide by the WaterSense Label Guidelines? If you are a manufacturer, then skip to Question 2.
   
   
2. Is the original manufacturer of the product a WaterSense partner?
   
   
3. Has the product been certified by a licensed certifying body to meet the WaterSense specification?
   
   
4. Have you contacted the original manufacturer to have them add you as an "additional company" on their product listing with the licensed certifying body?
   
   
5. Have you received the label from the original manufacturer or the licensed certifying body?
   
   
6. Have you sent in a new product notification form to EPA?