 WaterSense
Partner Logo Use Guidelines
What is the WaterSense partner logo?
The WaterSense partner logo signifies an organization's or individual's
commitment to promoting water efficiency, demonstrated by a signed
partnership agreement between that organization and the U.S. Environmental
Protection Agency (EPA). The partner logo in no way signifies that
an organization's product or program is WaterSense labeled; rather,
it signifies an organization's (or an individual's) commitment to
work with EPA to advance the goals of the program.
What does the WaterSense partner logo look like?
The WaterSense partner logo consists of the WaterSense program
logo with the word "PARTNER" underneath the lower right
corner in Rotis Semi Serif - 65 font. The partner logo may be printed
in black, grayscale, or Pantone 641 (blue) / 364 (green). The partner
logo should not be distorted or altered in any way, and if scaled
smaller must be legible and keep the same ratio dimensions.
Are there any prerequisites for using the WaterSense partner logo?
Any organization or individual who wishes to use the WaterSense
partner logo must be a WaterSense program partner in good standing.
The partner must have in place a signed, current WaterSense partnership
agreement. The partner organization must adhere to each of the conditions
of that agreement, including actively promoting water efficiency
and/or producing products that are independently tested to determine
if they meet the WaterSense efficiency and performance criteria.
In addition, individuals who have been certified through a WaterSense
labeled professional certification program and who are committed
to advancing the goals of the WaterSense program may sign a partnership
agreement and use the WaterSense partner logo.
Where can I use the WaterSense partner logo?
The WaterSense partner logo can be used on many different documents:
- Partner Web sites, promotional materials, and exhibit booths.*
- Letterhead, business cards, and external correspondence.
- Internal communications, posters, flyers, and brochures to educate/update
employees, consumers, and customers about the WaterSense program
and water efficiency.
- Advertisements (e.g., trade press, consumer magazines, yellow
pages, television spots) to promote the partner's commitment to
the program.*
Is there anywhere I may NOT use the WaterSense partner logo?
Partners may not use the WaterSense partner logo in any way that
implies EPA endorses a product, program, individual, service, or
organization. For example, the partner logo may not be placed next
to the name or picture of a specific product. The partner logo may
not be used to imply that a product or service is water-efficient
or meets the criteria set forth by EPA's WaterSense program. Do
not use the partner logo on specification sheets, product Web pages,
product advertisements, or other promotions directly for a WaterSense
labeled product. Instead, where appropriate, use the WaterSense
label.
How are WaterSense partner logo use violations handled?
Maintaining the credibility of the WaterSense partner logo depends
on enforcing these use guidelines. As the program's sponsor, EPA
will determine whether uses of the partner logo are appropriate.
EPA will contact anyone who misuses the partner logo in writing
or by phone. Violators will be given time to correct the error(s),
depending on the severity of the violation and the medium in which
the violation appeared. Dispute resolution procedures, outlined
in the WaterSense Program Guidelines, will go into effect if a correction
is not made to EPA's satisfaction.
This document is also available in PDF
(1 pp, 36K, About
PDF).
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