2009 IBP Application Summary NAB Show

Sponsor: National Association of Broadcasters

Washington, DC

Site: Las Vegas Convention Center

Convention Dates: April 20-23, 2009

Industry: Electronic media. Television, radio, film, video, audio, and multimedia professionals.

Fees: Exhibit is free for all IBP Delegations. Hotel rooms are discounted for Delegates.

Statistical Profile: 906,000 square feet.

Exhibitors: 1635

Attendees: 111,028 domestic: international 27,370

Show Description: The 2009 NAB Show will be the 85th consecutive Spring Convention. The NAB Show is one of the ten largest trade shows in North America and provides the world's largest and most comprehensive gathering of television, radio, film, video, audio and multimedia professionals.

Product Categories: Audio editing, production and recording. Cameras and lenses, film and tape, video processing and video production. Editing and special effects, graphics and animation. Digital asset management and storage, IT/Networking. Antennas, broadband/connectivity and microwave. Digital signage, news/weather/traffic services, EWebsite development.

Technical Program: The NAB Show, educational program strives to present thought provoking, forward�thinking concepts evolving from the next-generation technologies being showcased on the exhibit floor. Through hands-on, interactive learning, this collection of Conferences offers more than 550 sessions.

Attendee Benefits: Special International section on the Web site providing attendees with Visas, hotel and travel arrangements and registration letters of invitation, hotel and travel arrangements and registration. NAB also offers a Global Matchmaking Reception in partnership with the Department of Commerce.

International Attendee Profile: Public and private broadcasters from radio and television including owners and management and sales and marketing, engineering and programming personnel.

Marketing Program: The NAB international marketing campaign is comprised of direct mail, advertising and e-marketing strategies. The 2007 show was promoted at several international tradeshows with an exhibit booth and/or promotional literature distribution. NAB partners with IMAS Publishing to produce and distribute an international brochure in English and six foreign languages to 50,000 plus international prospects for the Show.

Industry Description & Relevance/Importance of Show: The NAB Show attracts a broad cross-section of attendees from all facets of the electronic media industries and supports their business needs through comprehensive exhibits, networking events and extensive educational programs. No other event combines the depth of educational opportunities, the number and quality of exhibitors and the professional networking events available at the NAB Show. It is the world's single most comprehensive event for electronic media.