Health Food Supplements
Indonesia
Overview
U.S.$ Millions 2004 2005 2006 (estimated)
Total Market Size 177 200 230
Total Local Production 36 36 50
Total Exports 0 0 0
Total Imports 141 164 190
Imports from the U.S. 80 92 110
Note: The above statistics are unofficial estimates.
The health food supplements market in Indonesia has grown considerably and will continue to grow through 2007. Sales prospects remain good with steady growth projected in the range of 15-20 percent over the next two years. An increasing awareness of preventative health measures has created a larger demand for a variety of health food supplements, leading to excellent opportunities for U.S. health food supplement manufacturers.
In 2005, Indonesia imported food supplements worth $164 million. This represents over 80 percent of the total food supplements market for 2006. Major competitors include Australia and China. U.S. health food supplements have over 50 percent of the total import market share and enjoy a sterling reputation in Indonesia.
Best Products/Services
Diet and aesthetics products: items that affect physical appearance, including weight loss.Degenerative prevention products: items that prevent degenerative diseases such as cardiovascular diseases, hypertension, and osteoporosis.
Products that improve sex life and stamina.
Opportunities
U.S. products are highly regarded in Indonesia, and are considered pioneers in food supplements. This notion combined with an increasing awareness within Indonesian consumers has created a great opportunity for U.S. companies.
Resources
Association of Indonesian Health Supplement Companies, arisha@cbn.net.id
National Agency of Drug and Food Control (BPOM), tel. (62-21) 424-4688, fax. (62-21)
425-0764