International Marketing
The international staff provides export and promotional assistance by
introducing Illinois food and agribusiness companies to the global market through arranging participation
in trade shows where buyers can view, learn about and sometimes sample goods produced, processed or packaged
in Illinois. Through offices in Hong Kong and Mexico, the department collects and forwards
trade leads, coordinates industry tours and international missions and plans promotional displays.
Export and Promotional Assistance
- Promotional Events -
-
The department manages an active schedule of promotional events each year.
International trade exhibitions, trade missions, catalog and sample shows, and restaurant and in-store
promotions are just some of the ways Illinois companies can introduce products and heighten visibility
internationally. In addition, at many large international trade shows, Illinois companies can obtain booth
space in an Illinois exhibit. Department-sponsored exhibits provide companies an economical way to
participate in major promotional events.
- Trade Missions -
- Export Assistance -
- Trade Leads -
- Seminars -
- Hosting Foreign Buyers -
Market Access Program
The Market Access Program (MAP), formerly the Market Promotion
Program, uses funds from the U.S. Department of Agriculture's (USDA) Commodity Credit Corporation
(CCC) to help U.S. producers, exporters, private companies, and other trade organizations finance
promotional activities for U.S. agricultural products. The MAP encourages the development,
maintenance, and expansion of commercial export markets for agricultural commodities. Activities
financed include consumer promotions, market research, technical assistance, and trade servicing.
Branded Program
This cost-share funding program provides financial assistance to
help midwestern food and agricultural exporters promote their products in international markets.
Participants in this federally-funded program receive 50% cost reimbursement for a
variety of overseas marketing and promotional expenses.
MIATCO's Branded Program: A Cost-Share Funding Program
Branded Program Overview
Eligible Domestic Trade Shows
Foreign Agriculture Service
The Foreign Agriculture Service (FAS)
offers a number of programs for individuals or companies who plan to export their agriculture product,
including: export counseling, trade shows, trade leads, U.S. suppliers lists, foreign buyer lists and
foreign market research. FAS also provides a number of programs to help U.S. exporters of agriculture
products.
International Offices
The Illinois Department of Agriculture maintains two foreign
offices to assist Illinois Companies in their exporting efforts. Through offices in
Hong Kong and Mexico, the department collects and forwards trade leads, coordinates industry tours
and international missions, and plans promotional displays. These offices help provide a competitive
edge for Illinois firms pursuing international buyers.
Asian Office
- Illinois Department of Agriculture
Room 2808, Wu Chung House
213 Queen's Road East Wanchai HONG KONG Attn: Hailey Hui Telephone: 011.852.2504.0123
Fax: 011.852.2576.5766 E-mail:
idoahk@hkstar.com
Latin American Office
- Illinois Department of Agriculture
- Latin America Office
- Paseo de la Reforma 265, Piso 14
- Col. Cuauhtemoc 06500
- Mexico City
- MEXICO
- Amparo Garza-Lang, Trade Director
- Phone USA: 011.52.55.5533-5174
- Phone Mex 01.55.5533.5174
- Fax: 5533.5163
- E-mail:
agrillinois@prodigy.net.mx
Copyright © 2001 State of Illinois Department of Agriculture P.O. Box 19281, State Fairgrounds Springfield, IL 62794-9281 (217) 782-2172 (217) 524-6858 TTY
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