The Centers for Disease Control and Prevention (CDC) is launching a new national domestic campaign for HIV/AIDS called “Act Against AIDS” that aims to contribute to reducing HIV incidence in the United States.

Act Against AIDS is a multi-year, multi-faceted communication campaign that is being planned and released in phases. Each phase, with its own unique objectives and target audiences, will utilize mass media and direct-to-consumer communication channels to deliver important HIV prevention messages in a manner designed to be compelling, credible, and relevant. Some campaign phases will influence knowledge and information-seeking behaviors, while other phases will influence complex prevention and testing behaviors.