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How can we let this happen in America? Fortunately, there are many efforts to fight poverty. One of the most successful over the past 40+ years is AmeriCorps VISTA. From America’s rural communities to our inner cities, VISTA volunteers are on the front lines fighting poverty with passion. They are teaching, feeding, inspiring, enriching. They are building, training, serving, reaching. They are making a difference, pulling people up and out of poverty. “VISTA: Fight Poverty with Passion” is a new recruitment and informational campaign that illustrates the continuing impact that VISTA volunteers are having across America every day—and the need for dedicated individuals at all stages of their adult lives to apply their passions and skills to help the neediest Americans break the cycle of poverty. Through new PSAs, print ads, and web banners, the campaign encourages more Americans—in particular minorities, recent college graduates, and baby boomers—to become AmeriCorps VISTA members. It also builds general awareness around the plight of the millions of Americans currently living in poverty. We encourage you to browse through the materials posted on this page and to pass along to others materials you think would be of interest to them. Together, we can spread the word about the important work that VISTA does in low-income communities and swell the ranks of those willing to “Fight Poverty With Passion.” Television and Radio PSAs, Print Ads, and LogosTelevision PSAs
For more information on the "Fight Poverty With Passion" television and radio PSA campaign, please contact Jackie Aker at 202-606-6722 or email jaker@cns.gov. To view the television PSAs, click the appropriate link below:
Radio PSAs Click the appropriate link below to listen to a radio PSA (mp3 format).
Print PSAs
Logos Click here to download the VISTA and "Fight Poverty with Passion" logos. Program Video“What VISTA Can Do for You,” a six-minute program video, available in both English and Spanish, explains how VISTAs bring enthusiasm, experience and commitment to the organizations where they serve, helping sponsors deliver better education, health, nutrition and other services to people in need. |
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Thirty-seven million Americans—including 13 million children—live below the poverty line. Even those employed in low-paying jobs often are forced to choose between eating dinner, obtaining a vital prescription, or paying the monthly electric bill. 
Public service announcements (PSAs) are ads that promote a worthy cause and are run as a public service by media outlets. The new “Fight Poverty with Passion” television PSAs, available in both English and Spanish versions, feature VISTA members of different backgrounds sharing how they are helping to combat poverty in America through their service. The PSAs, which are available with state-specific tags, direct interested individuals to the AMERICORPS.gov website, where they can easily search for VISTA opportunities that best suit their experiences and interests, or to a toll-free hotline (1-800-942-2677), where they can get further information.
The main “Fight Poverty with Passion” print ads feature VISTA members who are recent college students and Baby Boomers of different backgrounds. Five versions targeted to different audiences are available for viewing and downloading by clicking the appropriate link below: