In Morocco, business is done on the basis of relationships. U.S. exporters will need to travel to Morocco frequently to develop and strengthen relationships in order to do business successfully in Morocco. U.S. exporters need to be patient; everything takes more time to accomplish than what U.S. firms are used to. Moroccans appreciate close working relationships, so working with a locally based agent or distributor because of their knowledge of the market and contacts would enhance business prospects. However, market entry strategies often vary by sector and region in Morocco. The staff of the U.S. Commercial Service in Morocco is available to provide individualized counseling to determine the best market entry strategy for a given U.S. company/products. U.S. firms are encouraged to contact the U.S. Commercial Service district office for initial orientation to CS services.

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