New Venture: 30 Second Radio Ad

She: "WeÕve been married a year."
He: "É and in business together two months."
She: "oh yeah, itÕs a big move for us."
He: "Éand for our future nine children."
She: "É oh?!É our future TWO children. "
He: "Well thereÕre lots of worries with your own business, including fire, flood or cyber attack."
She: "yeah, so we went to Ready.gov and downloaded free templates and checklists for an 
Emergency Preparedness Plan."
He: "Because without the business, we could never afford baseball mitts for nine kids."
She: "OhhÉ."
Announcer: "Go to Ready.gov for details on creating an Emergency Preparedness Plan. 
Becoming a success is hard work. Protecting it isnÕt. Brought to you by the U.S. Department of 
Homeland Security, the Ad Council and this station."


New Venture: 60 Second Radio Ad

She: "WeÕve been married a year."
He: "yup, and in business together two months."
She: "oh, itÕs a big move for us, starting a business and everything."
He: "Éand for our future nine children."
She: "Ohh!É our future TWO children!"
He: "Well thereÕre lots of worries with your own business, but creating an Emergency 
Preparedness Plan shouldnÕt be one of them."
She: "yeah, we needed a plan in case of fire, flood or cyber attack. I mean, how would we get the 
business back up and running?"
He: "um humÉ because without the business, we could never afford baseball mitts for nine 
kids."
She: "Uhph! We went to Ready.gov and downloaded everything we needed to create a plan. I 
mean Ready.gov has free templates, checklists and more."
He: "Yeah, without Ready.gov, I could easily get old before my time."
She: "um hmm."
He: "É the furrowed brow, the nervous twitchÉ"
She: "Yeah, but because of Ready.gov, we have one lest thing to worry about."
He: "Édroopy shouldersÉ"
She: "Oh stop!"
Announcer: "Go to Ready.gov for details on creating an Emergency Preparedness Plan. 
Ready.gov - Becoming a success is hard work. Protecting it isnÕt. Brought to you by the U.S. 
Department of Homeland Security, the Ad Council and this station."