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The
CDCynergy for Micronutrients is not available to download from the Internet.
Instead, you can CDCynergy for Micronutrients
CDCynergy is a CD-Rom based tool that provides a framework for planning, implementing, managing, and evaluating health communication programs within a public health context. The CDCynergy tool was developed by the CDC Office of Communication, and through collaboration with the CDC's Division of Nutrition, Physical Activity and Obesity, has been tailored to the international micronutrient context.
The aim of CDCynergy for Micronutrients
The aim of CDCynergy for Micronutrients is to provide a systematic approach to planning a successful communication intervention based on epidemiological principles
What are the features of CDCynergy for Micronutrients
The CDCynergy for Micronutrients contains a basic planning framework with an action oriented workbook plus a micronutrient library and specific case examples from micronutrient communication programs throughout the world.
Each of the case examples was adapted from actual international micronutrient communication projects conducted by various agencies. Case examples include
- Social Marketing of Multiple Vitamin/Mineral Supplements in Bolivia (Academy for Educational Development (AED) and Population Services International (PSI))
- Vitamin A Supplementation in Ghana—Ministry of Health, Nutrition Unit and MOST (USAID Micronutrient Program)
- Iron Supplementation in Indonesia—Program for Appropriate Technology in Health (PATH) and the Indonesia Ministry of Health
- Iodized Salt National Campaign in Pakistan—Pakistan Ministry of Health and Population Services International (PSI)
- Vitamin A Diet Diversification in Thailand—Institute of Nutrition, Mahidol University (INMU)
- Folic Acid promotion in the United States—CDC and the March of Dimes
Outline of CDCynergy
Phase 1
Define the scope and severity of a micronutrient problem. Clarify the agency's role or relative strength.
Phase 2
Examine at-risk populations, causal factors, and SWOT (strengths, weaknesses, opportunities and threats) as well as the ethics, of different intervention approaches. Determine whether communication will play a lead or supporting role.
Phase 3
Use research techniques to understand and describe various publics, or audience segments. Develop audience-specific communication objectives.
Phase 4
Develop and pre-test concepts, messages and materials, keeping evaluation needs in mind.
Phase 5
Manage micronutrient communication and evaluation activities effectively and efficiently.
Phase 6
Analyze evaluation data, share information and determine next steps.
Benefits
After completing all of the phases of CDCynergy the user will
- Develop an integrated plan that outlines communication activities, evaluation of the planned activities, and management of the efforts to ensure that everything stays on target, on time, and on budget
- Have mechanisms in place that allow for anticipation, identification, and attention to potential threats to program efforts
- Have a strategy for using evaluation findings to inform and improve ongoing communication efforts
- Know how to manage threats to the program, and use evaluation feedback to improve program efforts
- Know how to use effective communication with partners and other stakeholders so that everyone is aware of adjustments
Partners
- Oak Ridge Institute for Science and Education
- Academy for Educational Development (AED)
- MOST (USAID Micronutrient Program)
- Program for Appropriate Technology in Health (PATH)
- Population Services International (PSI)
- Institute of Nutrition, Mahidol University (INMU)
- March of Dimes
Progress and Future Plans
Following the development phase of CDCynergy for Micronutrients, CDC conducted a training of trainers in Atlanta in January 2002 for communication and nutrition experts from various regions of the world. These trained experts are now working with CDC to train program managers through national and regional workshops in
- Eastern Mediterranean Region (of WHO)
- South East Asia
- Central Asian Republics
In most cases, after the regional training workshops selected participating countries will be supported with seed money to implement a micronutrient communication program utilizing CDCynergy.
Please note: Some of these publications are available for download only as *.pdf files. These files require Adobe Acrobat Reader in order to be viewed. Please review the information on downloading and using Acrobat Reader software.
* Links to non-Federal organizations found at this site are provided solely as a service to our users. These links do not constitute an endorsement of these organizations or their programs by CDC or the Federal Government, and none should be inferred. CDC is not responsible for the content of the individual organization Web pages found at these links.
Page last updated: May 22, 2007
Content Source: Division of Nutrition, Physical Activity and Obesity, National Center for Chronic Disease Prevention and Health Promotion