Visual Culture and Health Posters

Title:: I Don't Smoke Cigarettes

(high resolution jpg) High resolution version (5,917,139 Bytes)

Description:

The American Cancer Society used this poster as part of a 1968 campaign emphasizing positive approaches to discouraging young people from smoking. Featuring Olympic figure skating champion Peggy Fleming, the poster is an early example of a strategy used by voluntary health organizations to promote smoking cessation by countering the conventional portrayal of tobacco users in the entertainment industry. Taking a role modeling approach, the message from Fleming is not "stop smoking" but rather "I don't smoke cigarettes." This is significant because the photograph is designed to showcase Fleming's youth, athleticism, and attractiveness (along with an arguably risque camera angle and pose). The poster is designed to offer the viewer a positive message from a heroic spokesperson for non-smoking.

NOTE: Original is slightly blurry.

Number of Image Pages:

1 (629,922 Bytes)

Date:

1968

Creator:

American Cancer Society

World Health Organization

Source:

Original Repository: The History of Medicine Division. Prints and Photographs Collection.

This image may also be accessed from the Images from the History of Medicine (IHM).

URL: http://wwwihm.nlm.nih.gov/

IHM Order Number: A013767

Publisher:

American Cancer Society

Rights:

Reproduced with permission of the World Health Organization.

Subject:

Medical Subject Headings (MeSH):: Smoking Cessation; Smoking; Public Health

Visual Culture and Public Health Keywords:: The Celebrity

Exhibit Category:

Anti-Smoking Campaigns

Relation:

Say 'I Don't Smoke': You'll Be in Good Company! [ca. 1987]

Unique Identifier:

VCBBFN

Document Type:

Posters

Slides (photographs)

Language:

English

Format:

image/jpeg

image/tif

Physical Condition:

Good

Metadata Last Modified Date:

2004-08-13

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