ADVERTISING (SIC 731)

Establishments primarily engaged in preparing advertising
(writing copy, art work, graphics, and other creative work) and
placing such advertising in periodicals, newspapers, radio,
television, or other advertising media for clients on a contract
or fee basis.  Establishments which place advertising with media,
but perform no creative services (media buying services), are
classified in Industry 7319.  Establishments which write
advertising copy but do not place the advertising with media are
classified in Industry 8999.  Establishments which provide
commercial art, graphics, or other creative advertising services
but do not place the advertising with media are classified in
Industry Group 733.  Establishments which solicit advertising for
nonaffiliated radio, television, newspapers, or magazines are
classified in Industry 7313.

Establishments primarily engaged in the preparation of poster
displays and painted and electric displays on billboards, panels,
bulletins, and frames, principally outdoors.  Such establishments
may (as incidental services) construct, repair, and maintain
display boards and may post advertisements.  Sign painting shops
are classified in Industry 7389.  Shops which make neon signs to
order are classified in Manufacturing.  Establishments primarily
engaged in erecting signs are classified in Construction.

Establishments primarily engaged in soliciting advertising on a
contract or fee basis for (nonaffiliated) newspapers, magazines,
and other publications, or for radio and television stations. 
Advertising sales offices operated by the media are classified as
auxiliaries. 

Establishments primarily engaged in furnishing advertising
services, not elsewhere classified, such as handbill
distribution, distribution of samples, and transit advertising. 
Establishments which provide commercial art, graphics, or other
creative advertising services, but do not place the advertising
with the media, are classified in Industry Group 733.
Establishments primarily engaged in direct mail advertising,
compiling and selling mailing lists, and related services are
classified in Industry 7331.