DISCOUNT OR MASS MERCHANDISING DEPARTMENT STORES (SIC 53112) Establishments which satisfy the criteria of a department store (see above) and usually: Convey the image of a high-volume, fast turnover outlet selling a variety of merchandise for less than conventional prices; Provide centralized check-out service; Merchandise is normally sold through self-service with minimal customer assistance provided in any department; Do not have a catalog order service. These stores often sell: Soft goods which are usually their own corporate brands or are unbranded; Hard goods which are primarily nationally advertised brands; Appliances which are serviced by another company.