Customized Market Research (CMR) provides U.S. firms with customized, tailored information on Nigeria's markets. The service provides specific information for specific products or services. CMRs address issues such as the overall marketability of products or services, market trends or sizes, customary distribution and promotion practices, market entry requirements, product standards and registration procedures, key domestic and international competitors, and potential agents, distributors, or strategic partners. U.S. companies have the flexibility to design their own set of questions, or choose from a core menu of standardized questions.

The price of an CMR is determined by the complexity of questions posed, the effort required to complete the research, and the level of specificity required by the client. As such, final prices are negotiated between domestic offices USEACs), our Commercial Office in Lagos, and your company.