December 19, 2001
Ms.
Josephine Scarlett
Office
of the Chief Counsel
National
Telecommunications and Information Administration
Room
4713 HCHB
1401
Constitution Avenue, N.W.
Washington,
DC 20230
Re: Request
for Comments on Deployment of Broadband Networks and Advanced
Telecommunications Services, Docket No. 011109273-1273-01,
RIN 0660-XX13
Dear
Ms. Scarlett:
This
letter is being filed in response to NTIA’s Request for Comments on Deployment
of Broadband Networks and Advanced Telecommunications Services, Docket No.
011109273-1273-01, RIN 0660-XX13 (“Request for Comments”). An original and five copies of this letter
are being filed, and the letter will be filed electronically as well, in
Microsoft Word, version 2000.
In the Request for Comments,
NTIA asked for information relating to the deployment of Broadband Networks and
Services. Specifically, NTIA solicited
Comments to assist NITA in continuing to support removal of “obstacles to broadband
deployment."
The Walt Disney Company
(“TWDC”) has an active interest in helping to stimulate the deployment of
Broadband Networks and Services. TWDC
is a producer of creative content, including motion pictures, news,
entertainment and sports programming.
The widespread deployment of Broadband Networks will enable TWDC to
distribute its content directly to consumers – a highly desirable goal both for
our Company and for consumers.
TWDC has a long history of
efforts to lead the way in Broadband deployment. For example, in 1995, TWDC established a partnership with SBC,
GTE, Ameritech, Bell South and SNET called Americast. The vision of this partnership was to speed the deployment of
Broadband “Full Service” Networks by our telephone company partners. Despite the best efforts of all partners,
that vision proved to be ahead of its time and Disney exited the partnership in
2000 due to lack of Broadband deployment by our partners.
Despite this disappointing
history, TWDC remains keenly interested in Broadband deployment and has two
specific suggestions in response to the NTIA Request for Comments. Both of these suggestions are designed to
hasten deployment based on “demand pull” rather than “supply push.”
I. GOVERNMENT SHOULD
FACILITATE THE ESTABLISHMENT OF COMMON AND OPEN STANDARDS FOR TECHNOLOGICAL
PROTECTION OF CONTENT.
In our view, nothing will
generate demand for Broadband service faster than the on-line availability of
popular entertainment programming. And,
nothing will bring that entertainment content on-line faster than the creation
of a reasonably secure environment in which content owners are not threatened
with widespread piracy of perfect digital copies of their creative works.
To be sure, piracy has been
with us since the beginning of creative thought. But, the combination of perfect serial digital copying and the
worldwide distribution platform of the Internet combine to create a world that
is unnecessarily hostile to content owners.
With the click of a mouse, perfect copies of creative content can be
distributed all over the world without the consent of, or compensation to, the
creator.
Even now, when downloading
large files over narrowband networks is relatively difficult, estimates of
illegal downloads of motion pictures alone range from one million a month to a
half a million a day. In
the current environment, copyright owners apply various protective technologies
to their works, based on different standards.
Consumers are faced with a chaotic and confusing on-line world where
separate security systems must be downloaded (along with their varying
technological glitches and requirements).
The
establishment of open, common, interoperable and renewable content protection
standards would
better serve the interests of consumers, content owners, network operators and
the manufacturers of digital devices.
The goal should be a world where consumers can securely access content
from any source using any digital media device. Content owners would welcome the direct connection with
consumers. Network operators would
benefit from increased demand. And
digital media device manufacturers would experience renewed demand for their
products.
The technology to make this
happen exists today. What is required
is a process to establish, and to then mandate, a common open baseline content
protection technology or “family” of compatible technologies. The technologies should be interoperable,
scalable, renewable and upgradeable.
There should be protection for home copying for personal use of
broadcast and basic cable programming.
Current law regarding fair use defenses to infringement should not be
impacted (neither enlarged nor constricted) by the technological
standards.
Clearly, there is a role for
the government in facilitating the establishment of such open standards. The private sector, left to its own
competitive processes, is not capable of producing this highly desirable
result. There is also an appropriate
government role to mandate inclusion of technological standards in all digital
media devices. Because not all digital
content can be scrambled, the technological standards will necessarily include
some non-self executing features such as watermarks. Unless digital media devices are mandated to look for and respond
to watermarks (and the absence of watermarks), pirated content can flow
through, be uploaded onto, and downloaded from the Internet.
One moderate approach would
be legislation that initially defers standards setting to the private sector
for a time certain. It is possible that
the stimulus of a deadline could be the spur necessary to yield a private
sector solution. If not, then an
appropriate agency of the government should step in and set the standards,
building on the private sector deliberations.
Widespread piracy will
impede and delay Broadband deployment.
A confusing array of incompatible and proprietary content protection
standards will impede and delay Broadband deployment. Only open and common standards will unleash the creative content
that, in turn, will create the demand to support widespread deployment.
II. GOVERNMENT SHOULD ASSURE CONTINUATION OF
THE “END-TO-END” ARCHITECTURE THAT ALLOWS ANY COMPUTER DEVICE CONNECTED TO THE
INTERNET TO COMMUNICATE WITH ANY OTHER CONNECTED COMPUTER DEVICE.
The key to the growth and innovation of the
Internet has been its “end-to-end” architecture. This central architectural characteristic is what assures that
any computer device connected to the Internet can communicate with any other
connected computer device.
As the Internet migrates to
Broadband Networks, it may be appropriate to allow changes in some elements of
the underlying regulatory structure. Some parties will likely suggest such
changes in this NTIA proceeding, given that the Request for Comments asked for
input on the appropriate regulatory environment for Broadband Services. However, the one essential characteristic of
the narrowband network that should not be altered or undermined is its
“end-to-end” architecture.
Assuring that any connected
computer device can communicate with any other connected computer device is
what opens the door to new and innovative services and applications. This principle guarantees that no vested
interest can block the development of new competitive Internet services. And, it is the constant innovation and the
development of new applications and services that will generate the “demand
pull” to speed deployment of Broadband Networks.
TWDC
hopes that NTIA finds these comments to be helpful. Any questions may be directed to the undersigned.
Sincerely,
Susan L. Fox