VERB™ Campaign Special Issue of the American Journal of Preventive
Extensive details about the planning and implementation of the VERB™ campaign
are provided in this special issue of the American Journal of Preventive Medicine
(Volume 34, Issue 6, Supplement 1).
Eleven articles cover a wide range of descriptive and analytic material
including developing the brand, building partnerships with community groups,
the experiential marketing strategy, and how the campaign reached ethnic
audiences. Evaluation methods are presented along with previously unreported
outcomes of the parent campaign, the effect of the augmented dose of marketing
activities in six communities, and testing a communication theory
underlying the campaign strategy.
To download the supplement articles, visit
American Journal of Preventive Medicine, The VERB™
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Page last reviewed: May 20, 2008
Page last modified: June 13, 2008
Content source: National Center for Chronic Disease Prevention
and Health Promotion, Division of Adolescent and School Health