Abstract
Frederick G. Conrad and Norman R. Brown
(1994) "A Multiple Strategy Perspective on Behavioral and
Laboratory Frequency Estimation," Basic and Applied
Memory, Theory in Context, Herrmann, D., Johnson, M.,
McEvoy, C., Hertzog, C. and Hertel, P., eds. Lawrence Erlbaum
Associates, Inc., New York.
The survey literature indicates that people use multiple
strategies to estimate frequency. We first outline a
multiple-strategy perspective that has emerged from this
literature. We then describe a field study and a series of
laboratory experiments that explore this perspective using
protocols and response times. These studies indicate that
multiple strategies are used to estimate event frequency in
the laboratory as well as in the real world. Finally, we note
that the multiple-strategy perspective clearly demonstrates
that theoretical insights do emerge from the study of
everyday memory (cf. Banaji & Crowder, 1989).
Last Modified Date: July 19, 2008
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