TABLE 7. Alternative Sequencing -- Percent Distribution of Mail
         Returns by Race and Hispanic Origin, With a
         Multiracial Category:  1996 National Content Survey

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                    |    Panel 2|          Panel 4| Difference 1/
                    | Race-First| Hispanic Origin-|(Panel 4 minus
Subject             |   Sequence|   First Sequence|      Panel 2)
------------------------------------------------------------------
                    |           |                 |
RACE 2/             |           |                 |
                    |           |                 |
White               |       85.1|             84.6|          -0.5
Black               |        8.9|              9.4|           0.5
American Indian,    |           |                 |
 Eskimo, and Aleut  |        0.4|              0.7|           0.3
Asian and Pacific   |           |                 |
 Islander           |        2.7|              2.8|           0.1
Other race          |        1.7|              1.4|          -0.3
Multiracial or      |           |                 |
 biracial           |        1.2|              1.1|          -0.1
                    |           |                 |
HISPANIC ORIGIN 3/  |           |                 |
                    |           |                 |
Not Hispanic        |       92.9|             93.2|           0.3
Total Hispanic      |        7.1|              6.9|          -0.3
 Mexican            |        3.8|              3.2|          -0.6
 Puerto Rican       |        1.0|              1.0|          -0.1
 Cuban              |        0.4|              0.3|          -0.1
 Other Hispanic     |        2.0|              2.5|           0.5
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NOTES:    Data may not sum due to rounding.

          The NCS sample was not designed to detect possible
          differences in responses from relatively small
          population groups, such as American Indians and Alaska
          Natives, detailed Asian and Pacific Islander groups
          (such as Chinese or Hawaiians) or detailed Hispanic
          origin groups (such as Puerto Ricans or Cubans).

1/  There are no statistically significant differences in
    percentages at the 90-percent confidence level in this table.
2/  Data based on persons who responded to the race question.
3/  Data based on persons who responded to the Hispanic origin question.