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Visual Culture and Health Posters

Title:
Inside Every Smoker Is an Ex-Smoker
(normal size jpg)

(high resolution jpg) High resolution version (6,827,901 Bytes)

Description:
This advertisement, created by the Pharmacists Planning Service (a non-profit organization which has promoted consumer public health education and pharmaceutical information for over 37 years) and the Interagency Council on Smoking and Health (the first national anti-smoking coalition formed in 1964), associates opposing facial expressions, camera angles, and lighting with the smoker and non-smoker. The dimly lighted profile of the solemn smoker contrasts with the smiling, more brightly lighted face of the non-smoker. Working in tandem with the headline in this ad, the image employs a psychological strategy by appealing to a sense of personal responsibility in the viewer, while offering a message of empowerment. The happy and healthy person inside the smoker is just waiting to get out. There is, however, some tension between the image and the message in the caption at the bottom of the poster, which advises that the smoker should seek help from their pharmacist, not from within, as the image suggests.
NOTE: Slide of original poster image is blurry.
NOTE: Original slide of poster image is cut off at the bottom.
Number of Image Pages:
1 (728,305 Bytes)
Date:
1977
Creator:
Pharmacists Planning Service
Interagency Council on Smoking and Health
Source:
Original Repository: The History of Medicine Division. Prints and Photographs Collection.
This image may also be accessed from the Images from the History of Medicine (IHM).
URL: http://wwwihm.nlm.nih.gov/
IHM Order Number: A024975
Publisher:
Pharmacists Planning Service
Rights:
Reproduced with permission of the Pharmacists Planning Service, Inc. For copyright permission please write: ppsi@aol.com
Subject:
Medical Subject Headings (MeSH):
Smoking Cessation
Smoking
Public Health
Visual Culture and Public Health Keywords:
The Smoker
Exhibit Category:
Anti-Smoking Campaigns
Unique Identifier:
VCBBHX
Document Type:
Posters
Slides (photographs)
Language:
English
Format:
image/jpeg
image/tif
Physical Condition:
Good
Metadata Last Modified Date:
2004-09-27
U.S. National Library of Medicine, 8600 Rockville Pike, Bethesda, MD 20894
National Institutes of Health, Department of Health & Human Services
USA.gov, Copyright, Privacy, Accessibility
Comments, Viewers, Acknowledgments