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Visual Culture and Health Posters

Title:
"We All Share the Same Air" [Anti-Smoking Campaigns]
(normal size jpg)

(high resolution jpg) High resolution version (5,872,829 Bytes)

Description:
This poster from the American Lung Association in 1985 addresses the problem of secondhand smoke (also known as involuntary smoking at the time, and more recently as environmental tobacco smoke), which provided the exclusive focus for the 1986 report of the Surgeon General on smoking. By reminding the viewer that his or her behavior affects children, the ALA avoids the polarization between nonsmokers and smokers that frequently characterized the debate over secondhand smoke in the 1980s. Placing a young girl in the role of "nonsmoker," the image has a potentially greater power to evoke a response on the part of the smoking viewer, by appealing to the viewer's sense of culpability. The headline also provides an effective complement to the photograph by reflecting the environmentalist ideal of social responsibility.
Number of Image Pages:
1 (702,809 Bytes)
Date:
1977
Creator:
American Lung Association
Source:
Original Repository: The History of Medicine Division. Prints and Photographs Collection.
This image may also be accessed from the Images from the History of Medicine (IHM).
URL: http://wwwihm.nlm.nih.gov/
IHM Order Number: A024938
Publisher:
American Lung Association
Rights:
Reprinted with permission c2003 American Lung Association. For more information on how you can support to fight lung disease, the third leading cause of death in the U.S., please contact the American Lung Association at 1-800-LUNG-USA (1-800-586-4872) or logon to the Web site at:
URL: http://www.lungusa.org/
Subject:
Medical Subject Headings (MeSH):
Smoking
Smoking Cessation
Public Health
Visual Culture and Public Health Keywords:
The Non-Smoker and Smoke-free Environments
Exhibit Category:
Anti-Smoking Campaigns
Relation:
Metadata Record "We All Share the Same Air" [Environmental Health] (1977)
Unique Identifier:
VCBBFF
Document Type:
Posters
Slides (photographs)
Language:
English
Format:
image/jpeg
image/tif
Physical Condition:
Good
Metadata Last Modified Date:
2007-03-23
U.S. National Library of Medicine, 8600 Rockville Pike, Bethesda, MD 20894
National Institutes of Health, Department of Health & Human Services
USA.gov, Copyright, Privacy, Accessibility
Comments, Viewers, Acknowledgments