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US Census Bureau News Release

FOR IMMEDIATE RELEASE
TUESDAY, OCT. 16, 2007


Forms in mail soon

Industry Data Crucial as 2007 Economic Census Nears

     In December, more than 4 million American businesses will receive 2007 Economic Census forms, underscoring the importance of their participation in the nation’s most comprehensive measure of business and industry taken every five years.

     “Economic census forms that businesses receive in December will tell us how we are changing as a nation,” said Thomas Mesenbourg, Jr., the Census Bureau’s associate director for economic programs. “Important economic indicators, such as gross domestic product, are directly related to the quality of the data we get from businesses in every industry and every locality.”

     The Census Bureau has launched a new Web site — www.business.census.gov — to help businesses understand the economic census and how it benefits them. The site includes economic snapshots of selected industries and significant facts about every industry.

     Economic census data provide the hard figures that businesses need when they consider expanding into new regions or markets.

     I’m constantly advising entrepreneurs to consult economic census information before making decisions,” said Rhonda Abrams, small business adviser and syndicated columnist. “It helps business people make informed decisions.”

     Businesses can look at benchmark values from the economic census to assess where they stand in the marketplace and to research market shares, salaries, product and sales trends, and site locations.

     Firms in more than 1,000 industries will receive forms in December. They will be asked to report information such as employment, payroll and the value of goods and services sold. Forms must be returned to the U.S. Census Bureau by Feb. 12, 2008. Businesses that receive forms are required by federal law to respond. Information about individual firms is kept confidential, and only aggregate industry data are published.

     For businesses that would like to get a head start on preparing for the census, the new web site — www.business.census.gov — provides links to sample forms, answers to frequently asked questions and a secure way to communicate directly with the Census Bureau. The site also has tips to help businesses use the data.

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Other key quotes and facts about the 2007 Economic Census:

     Federal Reserve Chairman Ben Bernanke has called the economic census “indispensable to understanding the American economy.” The economic census is the primary benchmark for the nation’s gross domestic product estimates and other indicators of economic change.

     “The economic census affects every American who runs a business, saves for retirement or takes out a mortgage on a home,” said Steve Landefeld, director of the U.S. Bureau of Economic Analysis.

     “The economic census is much like the 10-year population count most people are familiar with,” said Harvey Monk, the Census Bureau’s assistant director for economic programs. “Economic census forms that businesses are to receive at the end of the year will tell us how our economy is changing. We urge businesses to take advantage of the information available to them from the economic census and to watch for their census forms.”

 
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Source: U.S. Census Bureau | Public Information Office |  Last Revised: April 17, 2009