1997 Economic Census:
Wholesale Trade
Wisconsin
See also 2002 Economic Census data.
 
Wholesale Trade by Subsector
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
More
data		 NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
  42 Wholesale trade 8,025 57,192,863 3,764,944 110,309
421 Wholesale trade, durable goods 5,340 27,896,722 2,288,676 63,251
422 Wholesale trade, nondurable goods 2,685 29,296,141 1,476,268 47,058

 

 

Wholesale Trade by Industry
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
42 Wholesale trade 8,025 57,192,863 3,764,944 110,309
NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
421 Wholesale trade, durable goods 5,340 27,896,722 2,288,676 63,251
4211 Motor vehicle & motor vehicle parts & supplies whsle 538 6,063,514 218,755 7,444
42111 Automobile & other motor vehicle whsle 167 5,242,561 112,043 3,796
4211101 Automobile & motorcycle whsle 73 3,147,550 30,061 1,220
4211102 Bus & recreational vehicle whsle 7 D D (20-99)
4211103 Light truck & van (14,000 lb or less) whsle 8 D D (100-249)
4211105 Heavy truck & tractor (over 26,000 lb) whsle 72 D D (1000-2499)
42112 Motor vehicle supplies & new parts whsle 203 667,859 76,043 2,302
4211201 Motor vehicle supplies & new parts - warehouse distributors 82 324,476 29,852 1,013
4211202 Motor vehicle supplies & new parts - jobbers 105 310,716 40,835 1,142
4211203 Petroleum products marketing equipment whsle 16 32,667 5,356 147
42113 Tire & tube whsle 16 D D (100-249)
42114 Motor vehicle parts, (used) whsle 152 D D (1000-2499)
4212 Furniture & home furnishings whsle 207 559,316 56,320 1,667
42121 Furniture whsle 99 314,036 33,789 882
4212101 Household & lawn furniture whsle 37 60,048 2,756 125
4212102 Office & business furniture whsle 62 253,988 31,033 757
42122 Home furnishings whsle 108 245,280 22,531 785
4212201 Household china, glassware, & crockery whsle 20 56,289 4,637 193
4212202 Linens, domestics, draperies, & curtains whsle 19 32,912 2,942 125
4212203 Floor coverings whsle 34 110,812 10,411 274
4212204 Other home furnishings whsle 35 45,267 4,541 193
4213 Lumber & other construction materials whsle 266 1,526,847 110,673 3,110
42131 Lumber, plywood, millwork, & wood panel whsle 133 814,857 60,782 1,709
4213101 Lumber without yard whsle 26 181,190 5,334 177
4213102 Lumber with yard whsle 44 284,369 19,813 499
4213103 Plywood, veneer, millwork, & wood panel whsle 63 349,298 35,635 1,033
42132 Brick, stone, & related construction materials whsle 41 154,873 7,052 186
4213201 Brick, block, tile, clay/cement sewer pipe whsle 14 D D (20-99)
4213202 Sand, gravel, & stone whsle 17 D D (20-99)
4213203 Cement, lime, & related products whsle 10 D D (20-99)
42133 Roofing, siding, & insulation material whsle 47 439,447 27,784 695
42139 Other construction materials whsle 45 117,670 15,055 520
4213901 Flat glass & other construction glass whsle 7 29,531 5,190 195
4213902 Other construction materials whsle 38 88,139 9,865 325
4214 Professional & commercial equipment & supplies whsle 674 2,947,480 429,186 10,821
42141 Photographic equipment & supplies whsle 15 D D (250-499)
42142 Office equipment whsle 135 399,133 83,656 2,248
42143 Computer & computer peripheral equipment & software whsle 215 1,295,943 176,017 3,937
4214301 Computer & peripheral equipment whsle 173 1,110,964 149,640 3,230
42143011 Computers & peripheral equipment for resale 45 267,566 25,167 666
42143012 Computers & peripheral equipment for end use 128 843,398 124,473 2,564
4214302 Computer software (packaged) whsle 42 184,979 26,377 707
42144 Other commercial equipment whsle 105 289,888 45,226 1,154
4214401 Restaurant & hotel equipment & supplies whsle 52 183,084 18,331 486
4214402 Store machines & equipment whsle 53 106,804 26,895 668
42145 Medical, dental, & hospital equipment & supplies whsle 140 576,277 76,673 1,878
4214501 Surgical, medical, & hospital supplies whsle 125 512,297 59,107 1,471
4214502 Dental equipment & supplies whsle 15 63,980 17,566 407
42146 Ophthalmic goods whsle 21 89,293 10,448 421
42149 Other professional equipment & supplies whsle 43 D D (500-999)
4214901 Religious & school supplies whsle 6 D D (500-999)
4214902 Other professional equipment & supplies whsle 37 D D (250-499)
4215 Metal & mineral (except petroleum) whsle 214 D D (2500-4999)
42151 Metal service centers & offices 206 1,630,646 97,486 2,654
4215101 Ferrous metal service centers & sales offices 171 1,403,176 82,802 2,245
42151011 Ferrous metal service centers 95 866,006 67,330 1,960
42151012 Ferrous metal sales offices 76 537,170 15,472 285
4215102 Nonferrous metal service centers & sales offices 35 227,470 14,684 409
42151021 Nonferrous metal service centers 19 D D (250-499)
42151022 Nonferrous metal sales offices 16 D D (20-99)
42152 Coal & other mineral & ore whsle 8 D D (20-99)
4215201 Coal whsle 6 D D (20-99)
4216 Electrical goods whsle 594 3,404,098 268,612 6,482
42161 Electrical apparatus & equip, wiring supp, & const material whsle 284 2,005,445 122,380 3,146
42162 Electrical appliance, television & radio set whsle 48 293,200 21,939 547
42169 Other electronic parts & equipment whsle 262 1,105,453 124,293 2,789
4216901 Communications equipment & supplies whsle 130 443,546 74,713 1,577
4216902 Electronic parts (excluding communications equipment) whsle 132 661,907 49,580 1,212
4217 Hardware, & plumbing & heating equipment & supplies whsle 399 1,724,132 178,494 4,784
42171 Hardware whsle 201 956,798 88,118 2,598
42172 Plumbing & heating equipment & supplies (hydronics) whsle 68 335,388 34,974 905
42173 Warm air heating & air-conditioning equipment & supplies whsle 106 357,000 45,111 1,011
42174 Refrigeration equipment & supplies whsle 24 74,946 10,291 270
4218 Machinery, equipment, & supplies whsle 1,823 7,584,595 729,151 19,272
42181 Construction & mining (except petroleum) machinery & equip whsle 107 888,821 82,455 1,867
42182 Farm & garden machinery & equipment whsle 441 1,107,149 118,184 4,365
4218201 Farm machinery & equipment - farm dealers 358 842,892 89,940 3,353
4218202 Farm machinery & equipment - whsle distributors 71 212,060 24,581 883
4218203 Lawn & garden machinery & equipment whsle 12 52,197 3,663 129
42183 Industrial machinery & equipment whsle 823 3,226,417 357,805 8,180
4218301 Food-processing machinery & equipment whsle 50 191,797 24,020 521
4218302 Hydraulic & pneumatic (fluid-power) machinery & equipment whsle 85 540,456 51,100 1,122
42183021 Hydraulic & pneumatic pumps & motors whsle 31 290,148 17,483 397
42183022 Hydraulic & pneumatic parts, accessories, & supplies whsle 54 250,308 33,617 725
4218303 General-purpose industrial machinery & equipment whsle 256 951,959 104,996 2,283
4218304 Metalworking machinery & equipment whsle 120 421,556 42,778 890
4218305 Materials handling equipment whsle 134 610,358 80,914 2,062
4218307 Other industrial machinery & equipment whsle 170 D D (1000-2499)
42184 Industrial supplies whsle 298 1,992,215 124,655 3,380
4218401 General-line industrial supplies whsle 44 117,340 13,793 325
4218402 Mechanical power transmission supplies whsle 72 415,233 26,143 689
4218403 Welding supplies whsle 39 117,641 15,961 480
4218404 Industrial containers & supplies whsle 28 686,778 11,231 302
4218405 Industrial valves & fittings (except fluid-power) whsle 21 107,216 10,141 264
4218406 Other industrial supplies whsle 94 548,007 47,386 1,320
42185 Service establishment equipment & supplies whsle 114 190,113 29,860 1,075
4218501 Beauty & barber shop equipment & supplies whsle 25 53,896 10,150 382
4218502 Custodial, janitors' equipment & supplies whsle 30 D D (250-499)
4218503 Laundry & dry-cleaning equipment & supplies whsle 7 17,989 2,408 50
4218504 Other service establishment equipment & supplies whsle 52 D D (250-499)
42186 Transportation equipment & supplies (exc motor vehicle) whsle 40 179,880 16,192 405
4218601 Aircraft & aeronautical equipment & supplies whsle 15 115,250 10,324 204
4218602 Marine machinery, equipment, & supplies whsle 11 D D (20-99)
4218603 Other transportation equipment & supplies whsle 14 D D (100-249)
4219 Miscellaneous durable goods whsle 625 D D (5000-9999)
42191 Sporting & recreational goods & supplies whsle 131 923,210 55,084 1,932
42192 Toy & hobby goods & supplies whsle 54 D D (500-999)
42193 Recyclable material whsle 213 911,631 91,009 2,938
4219301 Iron & steel scrap processors & dealers 108 489,841 43,613 1,420
42193011 Iron & steel scrap processors (using power processing equipment) 61 443,772 38,048 1,151
42193012 Iron & steel scrap processors (not using power processing equip) 47 46,069 5,565 269
4219302 Recyclable paper & paperboard whsle 27 187,590 21,540 623
4219303 Other recyclable material whsle 78 234,200 25,856 895
42194 Jewelry/watch/silverware/precious stone, & precious metal whsle 57 68,309 11,007 476
4219401 Jewelry, watch, diamonds, precious stone, & silverware whsle 51 64,175 10,751 464
42199 Other miscellaneous durable goods whsle 170 D D (500-999)
4219902 Forest products (except lumber) whsle 32 125,244 4,869 164
4219903 General merchandise (durable goods) whsle 45 65,198 4,501 226
4219904 Prerecorded media whsle 26 D D (100-249)
42199041 Compact discs/prerecorded audio tapes, & phonograph records whsle 16 D D (20-99)
42199042 Prerecorded video tapes whsle 10 D D (20-99)
4219905 Fire extinguishers & fire safety equipment whsle 20 8,981 2,249 114
4219906 Other durable goods whsle 39 57,315 4,515 132
NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
422 Wholesale trade, nondurable goods 2,685 29,296,141 1,476,268 47,058
4221 Paper & paper product whsle 289 1,946,890 167,558 4,577
42211 Printing & writing paper whsle 53 602,042 37,206 749
42212 Stationery & office supplies whsle 135 299,384 42,306 1,482
42213 Industrial & personal service paper whsle 101 1,045,464 88,046 2,346
4222 Drugs, & druggists' sundries whsle 98 1,635,300 66,142 2,183
4222101 General-line drugs whsle 51 1,404,813 51,453 1,682
4222102 Specialty-line drug, pharmaceutical, cosmetic, & toiletries whsle 47 230,487 14,689 501
4223 Apparel, piece goods, & notions whsle 132 511,354 36,302 1,115
42231 Piece goods, notions, & other dry goods whsle 21 D D (100-249)
4223101 Piece goods - jobbers 16 D D (20-99)
42232 Men's & boys' clothing & furnishings whsle 59 165,068 14,387 514
42233 Women's, children's, & infants' clothing & accessories whsle 31 D D (100-249)
42234 Footwear whsle 21 237,885 13,770 290
4224 Grocery & related products whsle 711 13,070,906 621,194 20,533
42241 General-line grocery whsle 56 4,978,285 194,258 5,622
4224101 General-line grocery whsle, voluntary group 8 1,537,549 72,991 2,001
4224102 General-line grocery whsle, retail cooperative 3 D D (500-999)
4224103 Other general-line grocery whsle 45 D D (2500-4999)
42242 Packaged frozen food whsle 74 1,858,660 86,558 2,808
42243 Dairy products, (except dried or canned) whsle 145 2,533,006 80,856 2,932
4224301 Raw milk whsle 9 101,063 1,527 60
4224302 Dairy product (except raw milk) whsle 136 2,431,943 79,329 2,872
42244 Poultry & poultry product whsle 16 71,968 6,991 308
4224402 Poultry & poultry product (except live) whsle 15 D D (250-499)
42245 Confectionery whsle 50 321,628 28,809 1,037
42246 Fish & seafood whsle 17 28,649 2,834 165
42247 Meat & meat product whsle 58 335,706 23,937 882
42248 Fresh fruit & vegetable whsle 70 344,559 33,452 1,288
42249 Other grocery & related products whsle 225 2,598,445 163,499 5,491
4224901 Coffee, tea, & spice whsle 30 123,382 12,173 445
4224902 Bread & baked goods whsle 45 264,508 27,425 1,097
4224903 Soft drinks whsle 64 812,260 77,476 2,580
4224904 Canned goods whsle 20 D D (100-249)
4224905 Food & beverage basic materials whsle 13 149,886 8,999 322
4224906 Other grocery specialties whsle 53 D D (500-999)
4225 Farm-product raw material whsle 181 1,560,517 28,470 1,396
42251 Grain & field bean whsle 80 D D (500-999)
42252 Livestock whsle 73 530,531 7,596 590
42259 Other farm product raw material whsle 28 D D (250-499)
4225901 Hides, skins, & pelts whsle 11 92,610 2,494 102
4225905 Other farm-product raw material whsle 16 D D (100-249)
4226 Chemical & allied products whsle 301 3,348,840 169,121 4,276
42261 Plastics materials & basic forms & shapes whsle 77 502,107 43,098 1,139
42269 Other chemical & allied products whsle 224 2,846,733 126,023 3,137
4226901 Industrial gases (except LP) whsle 20 D D (100-249)
4226902 Other chemical & allied products whsle 204 D D (2500-4999)
4227 Petroleum & petroleum products whsle 247 2,919,082 72,082 2,521
42271 Petroleum bulk stations & terminals 180 2,235,067 58,275 2,094
4227101 Petroleum bulk stations & terminals (except LP) 167 2,179,827 55,307 1,969
42271011 Petroleum bulk stations (except LP) 139 898,393 39,904 1,520
42271012 Petroleum bulk terminals (except LP) 28 1,281,434 15,403 449
4227102 Liquefied petroleum bulk stations & terminals 13 55,240 2,968 125
42272 Petroleum & petroleum prod whsle (exc bulk stations & terminals) 67 684,015 13,807 427
4228 Beer, wine, & distilled alcoholic beverage whsle 137 1,216,047 119,997 3,615
42281 Beer & ale whsle 102 691,030 78,780 2,424
42282 Wine & distilled alcoholic beverage whsle 35 525,017 41,217 1,191
4228201 Wine & distilled alcoholic bev (licensed operation) whsle 35 525,017 41,217 1,191
4229 Miscellaneous nondurable goods whsle 589 3,087,205 195,402 6,842
42291 Farm supplies whsle 192 748,170 50,829 1,821
4229101 Farm supplies - farm dealers 127 355,599 28,945 1,089
4229102 Farm supplies - whsle distributors 65 392,571 21,884 732
42292 Book, periodical, & newspaper whsle 72 429,356 54,511 1,658
42293 Flower, nursery stock, & florists' supplies whsle 51 72,223 11,272 525
42294 Tobacco & tobacco product whsle 33 695,888 27,234 1,003
42295 Paint, varnish, & supplies whsle 46 75,461 6,697 264
42299 Other miscellaneous nondurable goods whsle 195 1,066,107 44,859 1,571
4229901 Art goods whsle 69 63,768 6,978 303
4229902 General merchandise (nondurable goods) whsle 38 D D (500-999)
4229904 Other nondurable goods whsle 84 D D (500-999)
D = Withheld to avoid disclosure; N = Not available

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Source: 1997 Economic Census

Last modified: 2/ 6/01   Questions?