Partner Presentation
Slide 1: We Can!™ (Ways to Enhance Children’s Activity & Nutrition)
A National Obesity-Prevention Program Developed by the National Institutes of Health
Slide 2: We Can!
A national education program targeting youth ages 8–13 and their parents and caregivers in home and community settings to meet the overall goal of preventing overweight and obesity. We Can!
- Is a turn-key, science-based program for the entire community;
- Is flexible for implementation in a variety of settings; and
- Fosters community collaboration.
Slide 3: A National Collaboration
We Can! is a collaborative effort of four Institutes within the National Institutes of Health (NIH):
- National Heart, Lung, and Blood Institute (NHLBI)
- National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)
- Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD)
- National Cancer Institute (NCI)
Slide 4: Why We Can!
National trends and statistics show alarming changes in:
- Overweight and obesity rates
- Calorie intake
- Food and beverage consumption
- Television viewing
Slide 5: Trends in Overweight* for Children (2 - 19 years)
(bar graph)
Slide 6: Trends in Overweight* for Children
(bar graph)
Slide 7: Why the Increase?
- Multiple causes
- Lifestyle, environment, and genes
- Bottom line = ENERGY BALANCE (calories and physical activity)
- More calories consumed
- Larger food portions and sizes
- Eating out more often
- Increases in soda, pizza, and candy consumption
- Fewer calories being used up
- Declines in physically activity
- Increases in sedentary lifestyle and screen time
- Computers and television time
Slide 8: Food Away From Home
- Between 1970 and 1995
- Food away from home went from 25% of food spending to 45%
- Between the late '70s and mid '90s
- Contribution of calories from food away-from-home went from 18% to 34%
- Away from home foods shown to be higher in fat and lower in fiber and calcium than home foods
SOURCE: USDA data, Lin et al., AG Bull 750, 1999
Slide 9: Percent Change in Mean Intake from 1977-78 Beverages, Children 6-11 Years Old
(bar graph)
Slide 10: Percent Change in Mean Intake from 1977-78 Other Foods, Children 6-11 Years Old
(bar graph)
Slide 11: TV Viewing, 6-11 Years Old, per Day
(bar graph)
Slide 12: Prevalence of Obesity by Hours of TV/Day
(bar graph)
Slide 13: Development of We Can!
We Can! was developed based on:
- Recommendations from an NIH strategy development workshop
- A review of science-based literature
- An environmental scan to review other work on overweight and obesity
- Lessons learned from the NHLBI Hearts N’ Parks program
Slide 14: Strategy Development Workshop
- Convened at NIH in February 2004 with more than 70 leading researchers, public health experts, nutritionists and dietitians, youth marketing experts, and community center representatives from around the country.
- Online at www.nhlbi.nih.gov/health/prof/heart/obesity/hwcoi/
Slide 15: Review of Science-Based Literature
Review of latest science, including:
- Peer reviewed journals to select target audience, behavioral objectives, and intervention settings
- NIH 2004 workshops on obesity prevention
- 2004 Institute of Medicine Report (IOM) Preventing Childhood Obesity: Health in the Balance
- Final review by IOM panel members and other leading scientists
Slide 16: Environmental Scan
- A review of more than 50 Federal and non-Federal programs addressing overweight and obesity at the national level
- Captures project descriptions, objectives, partners, target audiences, topics, locations, and components per program
- Also tracks Federal planning initiatives (e.g., NIH Obesity Research Task Force) and non-Federal initiatives (e.g., IOM Committee on Prevention of Obesity in Children and Youth)
- Confirms need for emphasis on parents
- Provides valuable list of potential We Can! partnerships for collaboration to reach youth, physicians, and other key audiences
Slide 17: Lessons Learned From Hearts N’ Parks
- 50 Magnet Centers in 11 States
- Annual increases in the number of programs implemented
- Annual increases in the number of youth and adults reached
- Changes in participant knowledge, attitudes, and behavioral intent
- Magnet Center feedback
- Positive experience
- Need for increased focus on parents and families
- Need to provide better linkages between physicians and community resources
- Evaluation component highly value
- Demonstrates existing community-based capacity to address overweight and obesity
- Shows need to target parents/primary caregivers
- Provides helpful feedback for materials development, channels and possible messages
Slide 18: We Can! Program Description
- Target Audiences: Parents and Youth
- Behavioral Objectives
- Intervention Settings
Slide 19: Parents/Primary Caregivers
- Studies show parents as effective change agents concerning obesity.
- The home is a primary source of nutrition for children.
- Parents can act as effective role models for youth.
- Parents are asking for resources.
- Relatively few programs are targeting families and the home environment.
Slide 20: Youth Ages 8-13
- National survey data show 17% of children and youth as overweight.
- A high likelihood of obesity transfer from adolescence into adulthood.
- Health consequences associated with obesity.
- Heart disease
- Asthma
- High blood pressure
- Type 2 diabetes
- Many more!
- Public health environment looks amenable to change concerning youth audiences.
Slide 21: Behavioral Objectives
Youth Ages 8–13
- Choose a sufficient amount of a variety of fruits and vegetables per day.
- Limit intake of high-fat foods and energy-dense foods that are low in nutrients.
- Control portion sizes of foods consumed.
- Substitute water, fat-free milk, or low-fat milk for sweetened beverages.
- Engage in at least 60 minutes of moderate physical activity on most, preferably all, days of the week.
- Reduce sedentary activity by limiting screen time to no more than 2 hours per day.
Parents/Primary Caregivers
- Increase the availability and accessibility of healthy foods in the home.
- Limit the availability and accessibility of sweetened beverages and high-fat, high-density/low-nutrient-value foods in the home.
- Control portion sizes of foods consumed.
- Support and enable family physical activity.
- Support and enable reduced screen time.
Slide 22: Intervention Settings
Home: “A child’s health and well-being is fostered by a home environment with engaged and skillful parenting that models, values, and encourages sensible eating habits and a physically active lifestyle.” – IOM 2004
Community: “Local governments, public health agencies, schools, and community organizations should collaboratively develop and promote programs that encourage healthful eating behaviors and regular physical activity, particularly for populations at high risk of childhood obesity.” – IOM 2004
Slide 23: We Can! Program Elements
- Community Outreach
- Media and Consumer Outreach
- Program Resources and Channels
- Partnership Outreach
Slide 24: Community Outreach
Slide 25: Community Outreach
- More than 1050 communities across the country and around the world have signed up for We Can!.
- In coordination with these efforts, we are implementing
- Programs with youth ages 8 to 13
- Programs with parents of youth ages 8 to 13
- Community events
Slide 26: Look who We Can! is reaching out to!
- Clinicians
- Educators
- Parks and recreation department staff
- County extension agents
- Dieticians
- Coaches
- Occupational health professionals
- Public health professionals
Slide 27: Community Site Update
A total of 1,052 Community Sites have signed up for We Can! in all 50 states, the District of Columbia, Puerto Rico, the Northern Mariana Islands, and 11 other countries (Antigua and Barbuda, Australia, Bangladesh, Canada, Fiji, Greece, India, Israel, Nigeria, the Philippines, and Uganda).
Demonstrating program flexibility, adaptability and value, Sites represent a diversity of implementation settings, from schools and park and recreation departments to hospitals, health systems and public health departments (12 different settings in total).
Slides 28 and 29: 88 Intensive Community Sites
Table of Intensive Community Sites along with states, city, or implementation and a description of the lead organization or coalition:
- Alabama, Birmingham, Bethel Community Learning Center
- Alabama, Birmingham, Health Education Linkage Programs Inc. (PROJECT H.E.L..P) USA
- Alabama, Statewide, Statewide coalition led by the State Department of Health in partnership with the Department of Education**
- Arizona, Cottonwood, Cardiac Care
- Arizona, Glendale, Child Obesity Center
- California, Northridge, Northridge North Valley YMCA
- California, San Diego, Ellen Browning Scripps Elementary School
- California, Sherman Oaks, Drive Kids to Be Fit
- California, South Lake Tahoe, Parks & Recreation, City of South Lake Tahoe, CA
- California, Whiteriver, White Mountain Apache Health Education
- Colorado, Greeley, Sunrise Community Health Center
- Colorado, Thornton, Explore Elementary School
- Connecticut, Stamford, Stamford Hospital
- District of Columbia, Washington, Chartered Health Plan
- Fiji, Suva, Intensive Site
- Florida, Jacksonville, Nemours Children's Clinic
- Florida, Miami, Dr. Rafael A. Penalver Clinic, INC
- Florida, Pensacola, Escambia County Health
- Florida, Sarasota, Pros and Parents Tackle Childhood Obesity (PPTCO)
- Florida, Tamarac, City of Tamarac Parks and Recreation**
- Fort Wayne, Indiana, Fort Wayne Parkview Hospital
- Georgia, Athens, Athens-Clarke County Leisure Services**
- Georgia, Atlanta, CHAPM
- Georgia, Augusta, Augusta Neighborhood Improvement Project, Inc.
- Georgia, Baxley, Appling Healthcare
- Georgia, Kennesaw and Smyrna, Cobb and Douglass Public Health/Cobb County School District
- Georgia, Macon, Bibb County School District
- Georgia, Norcross, Victory Community Sports Foundation
- Georgia, Smyrna, Imagine International Academy of Smyrna
- Hawaii, Honolulu, Kokua Kalihi Valley
- Indiana, Columbus, Healthy Communities Initiative
- Indiana, East Chicago, Multicultural Wellness Network
- Indiana, Indianapolis, Clarian Health
- Indiana, Michigan City, Temple Total Fitness
- Kansas, Kansas City, University of Kansas Medical Center, Pediatrics
- Kansas, Manhattan, Riley County Manhattan Health Department
- Kansas, Newton, Newton Seventh Day Adventist Church
- Kentucky, Bowling Green, Barren River District Health Department
- Kentucky, Danville, Families First, FRC
- Kentucky, Georgetown, Western-Anne Mason Family Resource Center
- Louisiana, Minden, All Age Medical P.C., Inc.
- Maine, Kennebunk, Jump Ropin Rays
- Maryland, Montgomery County, Montgomery County Recreation Department**
- Massachusetts, Fitchburg, BF Brown Middle School
- Massachusetts, Pittsfield, Hillcrest Campus of Berkshire Medical Center**
- Massachusetts, Roxbury, Sociedad Latina
- Michigan, Ann Arbor, Project Healthy Schools: A Community-University Collaborative**
- Michigan, Clinton Township, St. Joseph's Medical Center School Health Network
- Michigan, Detroit, Detroit Department of Health and Wellness Promotion
- Michigan, Flint, The Good Samaritan Family Network
- Michigan, Muskegon, Muskegon County Health Department
- Michigan, Rochester Hills, Nutrition Emphasis Center
- Mississippi, Jackson, North Jackson Baptist Church
- Mississippi, Tunica, Tunica County
- Missouri, Columbia, University of Missouri-Columbia Sinclair School of Nursing
- Missouri, Sedalia, Weight Watchers
- Missouri, Springfield, Springfield-Green County Park Board**
- New York, Penfield, Penfield Pediatrics
- Northern Mariana Islands, Tinian, Tinian Elementary School
- North Carolina, Darlington, Pee Dee Minority Health Inc.
- North Carolina, Durham, Families In It Together
- North Carolina, Kings Mountain, Ervin Clinic
- Nevada, Henderson, University of Nevada Las Vegas Department of Nutrition Sciences**
- Nevada, Las Vegas,
Las Vegas Clear Beverage Corporation
- New Jersey, Irvington, Sivan Nutrition and Health Consulting LLC and Irvington Pediatrics Associates
- New York, Clayton, The River Rocks Cancer Support Group
- New York, Corona,
Public School 19
- New York, Poughkeepsie, Nubian Directions II, Inc.
- Ohio, Akron, Akron Children’s Hospital
- Ohio, Cincinnati, Nutrition Council
- Ohio, Cleveland Heights, A Touch of Sugar Healthy Lifestyle Center
- Oklahoma, Ada, Ada Public Schools
- Oregon, Lane County, Lane Coalition for Healthy Active Youth**
- Oregon, McMinnville, Linfield College/Kid Fit
- Pennsylvania, Brockway, After School at Moorhead
- Pennsylvania, Guys Mills, Crawford County Kids
- Pennsylvania, Pittsburgh, Children's Museum of Pittsburgh
- Rhode Island, Providence, Rhode Island Department of Health, Initiative for Healthy Weight
- Rhode Island, Woonsocket, Thundermist Health Center of Woonsocket
- South Carolina, Charleston, East Cooper Hospital Pediatric Rehabilitation Center
- South Carolina, Clemson, Clemson University - College of HEHD
- Tennessee, Memphis, New Beginning Ministries Church
- Tennessee, Sneedville, ETSU School-based Health Centers
- Texas, Austin,
Southwest Family YMCA of Austin
- Texas, Nacogdoches, Nfusion Youthsports & Fitness Inc.
- Texas, Temple, The Children’s Hospital at Scott & White**
- Wisconsin, Janesville, Mercy Health System
- Cheyenne, Wyoming, Wyoming Department of Health
**A Founding We Can! Intensive Community Site
Slide 30: 14 We Can! Cities and Counties
Table of We Can! Cities and Counties along with states, city, or implementation and a description of the lead organization or coalition:
- Georgia, Roswell, Roswell Recreation and Parks Department**
- Indiana, Gary, Gary Youth Services Bureau and Park Recreation**
- Indiana, South Bend, South Bend Parks and Recreation Department**
- Massachusetts, Boston, Boston Public Health Commission**
- Michigan, Berrien County, Lakeland Health Care
- Nevada, Carson City, Washoe Tribal Health Center
- Nevada, Las Vegas, University of Nevada, Las Vegas**
- New York, Binghamton, Creative Nutrition Solutions
- New York, Broome County, Broome County Steps to a HealthierNY
- Pennsylvania, Indiana County, Indiana Regional Medical Center
- Pennsylvania, Kittaning, HEALTHY Armstrong County
- Pennsylvania, Pittsburgh, UPMC Health Plan
- Tennessee, Knox County,
Knoxville Area Coalition on Childhood Obesity
- Puerto Rico, Caguas, Corporacion S.A.N.OS.
**A Founding We Can! Intensive Community Site
Slides 31-33: 950 General Community Sites and Growing!
Table of General Community Site locations:
- Alabama -- Brewton, Mobile (2 sites), Montgomery (2 sites), Tarrant, Union Springs (2 sites)
- Alaska -- Bethel, St. Paul Island, Sitka, Unalaska
- Arizona -- Mesa (2 sites), Nogales, Peoria, Phoenix (2 sites), Queens Creek, Tempe, Tucson (3 sites)
- Arkansas -- Little Rock (3 sites), Marshall
- California -- Anaheim, Big Bear Lake, Chico, Concord, Costa Mesa, Diamond Bar, Downieville, Fort Bragg, Fremont, Fullerton, Goleta, Imperial Beach, Indio, La Jolla, Lancaster, Long Beach, Los Angeles (4 sites), Marina del Rey, Modesto, Newark, Oakland, Ontario, Orange, Orangevale, Oroville, Oxnard, Pine Valley, Red Bluff, Redwood City, Sacramento (2 sites), San Bernardino, San Diego (8 sites), San Fernando, San Francisco (2 sites), San Jose, San Marcos (2 sites), Santa Ana, Santa Barbara, Santa Clarita, Santa Fe Springs, Santa Paula, Santee (2 sites), South Lake Tahoe, Stockton, Sunland, Truckee, Ukiah, Upland, Vacaville, Van Nuys, Ventura, Visalia, Vista, Walnut Creek, Weed, West Sacramento, Yuba City (2 sites)
- Colorado -- Alamosa, Arvada, Aurora, Denver (2 sites), Golden, Larkspur, Towaoc
- Connecticut -- East Lyme, Enfield, Middletown, New Britain, New London, New Milford, Norwalk
- Delaware -- Fenwick Island, Greenville, Seaford
- District of Columbia -- Washington, DC (10 sites)
- Florida -- Bristol (2 sites), Chiefland, Deltona, Fort Myers, Fort Pierce, Gainesville, Hialeah, Hollywood (2 sites), Homestead, Homosassa (2 sites), Immokalee, Indiantown, Jacksonville (2 sites), Largo, Lauderhill, Leesburg, Miami (3 sites), Miami Beach (2 sites), North Miami, North Miami Beach, Ocala (2 sites), Okeechobee, Oldsmar, Orlando (2 sites), Palm Beach Gardens, Palm City, Perry, Port St. John, Port St. Lucie, Sarasota (3 sites), Sebastian, St. Marks, St. Petersburg, Starke, Stuart (2 sites), Tallahassee (3 sites), Tampa, Titusville (2 sites), Vero Beach
- Georgia -- Acworth, Albany (2 sites), Atlanta (4 sites), Augusta, Austell, Brunswick, Calhoun, Carrollton, Clarkesville, Columbus, Dahlonega, Decatur (2 sites), Gainesville (3 sites), Greensboro, Jackson, Kennesaw, LaGrange, Lawrenceville, Lithonia, Macon (2 sites), Marietta (2 sites), McDonough, Powder Springs, Rome, Savannah (2 sites), Snellville, St. Mary's, St. Simon's Island, Stone Mountain , Trion
- Hawaii -- Waimanalo
- Idaho -- Boise (2 sites), Council, St. Anthony
- Illinois -- Addison, Algonquin, Aurora, Bourbonnais, Cahokia, Carpentersville, Charleston (2 sites), Chicago (11 sites), Decatur, Ford Heights, Glenview, Homewood (2 sites), Murray, Northlake, Oak Lawn, Oak Park (2 sites), Oglesby, Olympia Fields, Oquawka, Peoria, Pinckneyville, Rockwood, Shorewood, Sterling, Urbana
- Indiana -- Anderson, Clinton, Covington, Dyer, Elkhart (2 sites), Evansville, Fort Wayne (2 sites), Goshen, Greensburg, Huntington, Indianapolis (5 sites), Lafayette, Michigan City, Mishawaka, Monroeville, Muncie, Plymouth, Poland, Portage, South Bend, Trafalgar, Valparaiso (3 sites), West Lafayette
- Iowa -- Anamosa, Ankeny, Bardstown, Burlington, Des Moines, Dewitt, Fort Dodge, Mt. Pleasant, Sioux City
- Kansas -- Council Grove (2 sites), Ellsworth, Emporia, Kansas City (3 sites), Lawrence, Mayetta, Meade, Pittsburg, Prairie Village, Wichita (4 sites), Winfield
- Kentucky -- Alexandria, Benton (3 sites), Berea, Betsy Layne, Bowling Green, Brooksville, Burgin, Burkesville, Campbellsville, Clinton (2 sites), Cold Spring, Cynthiana, East Bernstadt, Eddyville, Elizabethtown, Elkhorn City, Farmersville, Flemingsburg, Georgetown, Glasgow, Grays Knob, Greenville, Henderson, Highland Heights, Hodgenville, Jamestown, LaCenter, Lebanon (2 sites), Leitchfield (2 sites), Lexington (2 sites), Louisa (2 sites), Louisville (10 sites), Lucas, Manchester, Marion, Mayfield (5 sites), Mt. Sterling, Mt. Washington, Munfordville, Murray, Owensboro, Owingsville, Pikeville, Richmond, Salem, Sheperdsville, Stamping Ground, Stanton, Tompkinsville, Versailles
- Louisiana -- Anacoco, Baldwin, Baton Rouge, Franklin, Independence, Morganza, Natchitoches, Ruston, Shreveport
- Maine -- Kennebunk, Parsonsfield, Saco, Skowhegan, Waterville
- Maryland -- Annapolis, Baltimore (3 sites), Bowie, Cambridge, Centreville, Clarksburg, College Park, Columbia, Frederick, Frostburg (2 sites), Gaithersburg, Glen Burnie, Howard County, Hughesville, Hyattsville, Kensington, Montgomery County, Nottingham, Oakland, Pasadena, Queen Anne's County, Westminster
- Massachusetts -- Acton, Boston (2 sites), Dorchester, Fall River, Longmeadow, New Bedford, Palmer, Quincy, Roxbury, South Boston, Wellfleet, Worcester (2 sites)
- Michigan -- Ann Arbor, Atlanta, Au Train, Cadillac, Chesterfield, Clinton Township, Detroit (3 sites), Grand Rapids, St. Joseph, Lansing (2 sites), Lapeer, Lincoln, Manistique, Marquette, Mount Pleasant, Pittsford, Rochester, St. Joseph, Sturgis, Warren
- Minnesota -- Baxter, Brooklyn Center, Grand Marais, Mankato, Minneapolis (3 sites), Moorhead, Slayton
- Missouri -- Bolivar, Buffalo, Irving, Kansas City (3 sites), Kirksville, Lee's Summit, Mountain Grove, Nevada, New London, Poplar Bluff, Rolla, St. Joseph, St. Louis, St. Peters, Van Buren
- Mississippi -- Batesville, Jackson (3 sites), Joplin, McLain, Pearl, Port Gibson, Rolling Fork, Terry, Tupelo, Yazoo City
- Montana -- Ashland, Billings, Great Falls, Havre, Livingston, Missoula
- Nebraska -- Columbus, Great Falls (2 sites) Lincoln, Omaha (3 sites), Sidney, Scottsbluff
- Nevada -- Carson City (4 sites), Henderson, Las Vegas (5 sites), Reno (2 sites), Silver Spring
- New Hampshire -- Barrington, Berlin, Littleton, Stratham
- New Jersey -- Belvidere, Bridgeton, Bridgewater, Butler, Edison, Egg Harbor, Englewood, Flemington, Fords, Galloway, Glen Rock, Hackettstown, Highlands, Jersey City, Lakewood, Long Branch, Maple Shade, Maplewood, Mays Landing, Neptune, Newark (2 sites), Oceanville, Paterson (2 sites), Princeton, Spotswood, St. Davids, Toms River (2 sites), Union, Vauxhall
- New Mexico -- Albuquerque, Dulce, Las Cruces, Pine Hill, Silver City
- New York -- Albany, Beacon, Bronx (6 sites), Brooklyn (6 sites), Carle Place, Cortland, Elmhurst, Farrockaway, Forest Hills, Glens Falls, Hastings, Hawthorne, Katonah, Kerhonkson, Lake Placid, Latham, New Windsor, New York (8 sites), Port Chester, Rochester (2 sites), Rockville Centre, Rome, Saratoga Springs, Spring Valley, Staten Island (3 sites), Syracuse (2 sites), Westfield, Wheatley Heights
- North Carolina -- Asheville (2 sites), Ayden, Bryson City, Burlington, Charlotte, Concord, Dunn, Durham, Elizabeth City, Faison, Graham, Greenville (4 sites), Goldsboro, Hendersonville, High Point (2 sites), Linden, Pineville, Raleigh, Ramseur, Wilmington, Winton
- North Dakota -- Beulah, Fargo (3 sites)
- Ohio -- Akron, Auburn Township, Bay Village, Bowling Green (2 sites),
Cambridge, Canfield, Chillicothe, Cincinnati, Cleveland (2 sites), Columbiana, Columbus (3 sites), Dayton, Defiance, Elyria, Fremont, Grove City, Hamilton, Hillsboro (2 sites), Lancaster (2 sites), Lima (2 sites), Mantua, Napolean, Painesville, Parma, Steubenville, Toledo (2 sites), Toronto, Troy
- Oklahoma -- Concho, McAlester, Oklahoma City, Ottowa, Wagoner, Wheelersburg
- Oregon -- Ashland, Benton County**, Burns, Keizer, Tualatin
- Pennsylvania -- Berwick, Bethlehem (2 sites), Brookville, Camp Hill, Clarion, Coatesville, Danville, Delta, Dickson City, Downington, DuBois, Easton, Elizabethtown, Emmaus, Erie, Exton, Franklin (2 sites), Greensburg, Greenatesville, Hanover (4 sites), Harrisburg (2 sites), Hazleton, Hershey, Honesdale, Indiana (2 sites), Johnstown (3 sites), King of Prussia, Lancaster (2 sites), Landisville, Langhorne (2 sites), Malvern, Muncy, Norristown, Oxford, Philadelphia (8 sites), Pittsburgh (2 sites), Robesonia, Russellton, Sewickley, Sigel, Uniontown, Upland, Upper Darby, Wellsboro, West Middlesex, West Mifflin, Wilkes-Barre
- South Carolina -- Anderson (2 sites), Columbia (4 sites), Kershaw, Kingstree, Lancaster, McClellanville, Moncks Corner, Sheldon, Swansea
- South Dakota -- Fort Thompson (2 sites), Pierre, Pine Ridge, Sioux Falls
- Tennessee -- Chattanooga, Decatur, Farmville, Johnson City (2 sites), Jonesborough, Kingsport, Knoxville (3 sites),
La Vergne, Lexington, Madisonville, Memphis (3 sites), Nashville (2 sites), Newport, Oak Ridge, Rogersville, Seymour, Springfield
- Texas -- Abilene, Austin, Carrollton, Corpus Christi, Cotulla, Denison, Denton, El Paso (2 sites), Fort Arthur, Fort Worth, Houston (2 sites), Humble, Irving, Lubbock, Mcallen, Mesquite, Paris, Pasadena, Odessa, Randolph AFB, Round Rock, San Antonio, Tyler, Waco
- Utah --
Cedar City, Salt Lake City (2 sites), South Jordan
- Vermont -- Barton, Burlington, Montpelier, Whitingham
- Virginia -- Alexandria, Arlington, Arlington County, Chesapeake (2 sites), Fairfax, Falls Church, Hampton, Harrisonburg (2 sites), Lynchburg, Milford, Narrows, Newport News, Norfolk (4 sites), Portsmouth (2 sites), Richlands, Richmond (4 sites), Roanoke (2 sites), Virgina Beach, Warrenton, Woodbridge
- Washington -- Bremerton, Lynnwoord, Moses Lake, Oak Harbor, Poulsbo, Pullman, Renton, Seattle, Union Gap, White Salmon
- West Virginia -- Beckley, Birch River, Cairo, Charles Town, Charleston (2 sites), Fairmont (3 sites), Fort Ashby, French Creek, Harpers Ferry, Huntington, Hurricane, Madison, Martinsburg (2 sites), Mill Creek, Moorefield (2 sites), Morgantown, Mount Storm, Princeton, Ravenswood, Reader, Romney, Sisterville (2 sites), Sophia, Summersville (3 sites) Union, Williamsburg
- Wisconsin -- Brookfield, Fort Atkinson, Franklin, Green Bay (2 sites), Janesville, Madison, Manitowoc, Milwaukee (11 sites), Monroe, Rice Lake
- Wyoming -- Casper
- Non-U.S. -- St. Paul's, Antigua and Barbuda; Queensland, Australia; Dhaka, Bangladesh; Alberta and Ontario, Canada; Athens, Greece; Karamsad, India; Ramat Gan, Israel; Ilorin, Nigeria; Saipan and Tinian (2 sites), Northern Mariana Islands; Baguio City and Manila, Philippines; Barceloneta, Bayamon, Ciales, and San Juan, Puerto Rico; Kampala, Uganda
**A Founding We Can! Intensive Community Site
Slide 34: Program Resources and Channels
Slide 35: We Can! Resources
- We Can! Energize Our Community: Toolkit for Action
- We Can! Families Finding the Balance: A Parent Handbook (English and Spanish)
- Poster
- Web site (http://wecan.nhlbi.nih.gov)
- Bracelet
- Additional materials
Slide 36: We Can! Materials
- We Can! Energize Our Community: Toolkit for Action
- Parent curriculum
- Community events
Slide 37: Youth Curricula
- CATCH Kids Club -- Afterschool, summer day care setting for children (K-5) contains three elements - a nutrition curriculum component, physical activity component, and a snack component
- S.M.A.R.T. -- Student media Awareness to Reduce Television - 3rd and 4th grade classroom curriculum designed to reduce TV and video game usage
- Media-Smart Youth Eat, Think, and Be Active! -- 10 lessons helping children (11-13) understand the connections between media and health.
Slide 38: We Can! Materials
- We Can! Families Finding the Balance: A Parent Handbook
Slide 39: Media and Consumer Outreach
Slide 40: Media and Consumer Outreach
- National and Local Media
- Public service announcements (print and radio)
- Media kits (press releases, media advisories)
- Launch announcements
- Matte articles
- Press releases for program milestones
- National Consumer Outreach
Slide 41: We Can! on the Web
- Become a friend of We Can! on MySpace
(http://www.myspace.com/nihwecan)
- View "We Can! and You Can Too" and animations on YouTube
- Connect on LinkedIn
(http://www.linkedin.com/in/nihwecan)
Slide 42: Partnership Outreach
Slide 43: Over 20 National Partners!
Slide 44: We Can! Partnerships
- The We Can! partnership goal is to work collaboratively with others to build synergy on preventive strategies and an array of outreach efforts.
- Through partnerships, the program can most effectively leverage resources and channels to disseminate We Can! messages and materials to parents, caregivers, and youth ages 8–13.
Slide 45: Levels of Partner Commitment
- Organizations invited to participate as Partners or Supporting Organizations
- Partners
- Participate on a variety of fronts with a significant commitment of resources and activity
- Supporting Organizations
- Groups that are interested but unable to make as significant commitment
Slide 46: We Can! National Partners
- National partners coming on board to support We Can! and participate on a variety of fronts
- Provide resources/support of program activities and materials development (printing, distribution, event sponsorship, etc.)
- Disseminate We Can! messages via organizational communication channels (Web sites/Web links, newsletters, direct mailings to constituents)
Slide 47: We Can! National Partners (cont.)
- National partners coming on board to support We Can! and participate on a variety of fronts
- Offer exhibit space to We Can! at national/regional conferences and events
- Provide resources/contacts and support to We Can! sites
- Offer other support/activities specific to the partner’s own interests and capacity
Slide 48: Benefits of Participation
- Opportunity to be part of trans-NIH national program
- Opportunity for extended outreach channels and additional synergy through We Can! communication channels
- Be recognized in We Can! materials
- Receive We Can! Partnership Toolkit
Slide 49: We Can! Resources for Partners
- Comprehensive Partner Toolkit
- Offers overview, tools, and template materials
- News releases, template article, message points, print PSAs (English/Spanish), radio PSA scripts (English/Spanish), sample materials, template PowerPoint presentation, sources of statistics, logos, and more in printed and electronic (CD-ROM) versions
Slide 50: Partnerships
- The role of each We Can! partner will vary because every collaboration will be designed/crafted to channel the partner's natural strengths, networks, and influence at the community level.
- Involvement by individual groups will depend on any existing programs the partner might already have in place, the resources the partner can contribute, and the partner's own infrastructure and reach - We Can! wants relationships to be win-win situations!
Slide 51: Examples of How We Hope You'll Help
- Participate in planning and provide resources/support activities
- Disseminate messages and materials to constituencies throguh existing communication channels (direct mailings, newsletters, flyers, online, etc.)
- Support/participate in and help drum up interest in/awareness of any local events
Slide 52: Local Partners Include…
- Business: grocers, printers, sporting-goods stores, T-shirt vendors, transportation providers
- Civic/Community: chambers of commerce; local health, youth-related, and other coalitions
- Health Care: health care providers, including hospitals and clinics; insurers
- Government: local, county, State
- Media: cable, newspapers, radio, television
- Multicultural Organizations
- Professional Organizations: dietitians, nurses, physicians
Slide 53: A Few Potential Benefits: Local Partners
- Opportunity to be part of the NIH national We Can! program and programming at the local level
- Opportunity to bring relevant resources and core health and related messages together under the We Can! umbrella
- Opportunity for partners to extend their own outreach channels and create additional synergy for themselves
- Opportunity for recognition as part of this exciting effort; opportunity for promotion of your existing activities/programming
Slide 54: With Your Help We Can! Succeed!
Slide 55: Potential Partnership Ideas and Collaborations
Open Discussion
Slide 56: Thank You!
We Can!™ is a trademark of the U.S. Department of Health and Human Services.