Transform Your Website into a Sales Powerhouse
With the growing rate of internet shoppers, make sure you design your site with the customer in mind.

By now every business both large and small has a web site. If you've spent anytime online however, you'll quickly find that all web sites are not created equal--particularly when it comes to sites designed and developed by business owners themselves.

The Construction Industry
Make sure your construction website contains this list of essentials, avoids easy-to-make mistakes and is visible in the right places.

When a consumer checks out a construction website, he is looking for information on what services a company provides--and proof the company does what it does well. He's not going to be impressed with flashy graphics and music. Give him the information he wants, and maybe provide a testimonial or two.

The Financial Industry
Make sure your financial website contains this list of essentials, avoids easy-to-make mistakes and is visible in the right places.

When a client checks out a financial site, it's to compare loan rates (if it's a lending institution), investing information and/or stocks or commodities prices, or to check the past performance of the business. Including these elements in a financial firm's website will also help it be well-ranked by search engines.

The Fitness Center Industry
Make sure your fitness center website contains this list of essentials, avoids easy-to-make mistakes and is visible in the right places.

Most of the time, a client checks out a fitness business's site for information on class times, membership plans, the facility, equipment and/or events. Since most of us exercise close to our home or work, noting the location is key to a fitness website. Focusing on these elements in your site will also help it rank higher in search engines.

The Health Care Industry
Make sure your health care website contains this list of essentials, avoids easy-to-make mistakes and is visible in the right places.

When a client checks out a health care site, he is looking for information on physicians, insurance policies the health care provider accepts and medical information about the health concern he has.

The Legal Industry
Make sure your legal website contains this list of essentials, avoids easy-to-make mistakes and is visible in the right places.

When consumers check out a legal firm's website, they're looking for information on your firm's practice areas, the attorneys and your firm's history. What they're not looking for is canned advice or cookie-cutter solutions to legal problems, as everybody's legal issues are different.

The Professional Services Industry
Make sure your professional services website contains this list of essentials, avoids easy-to-make mistakes and is visible in the right places.

When consumers check out a professional services website, such as an accounting firm or physician's site, they're looking for information on the firm's practice areas, specialties, information on principals within your company, background information and history.

The Restaurant Industry
Make sure your restaurant website contains this list of essentials, avoids easy-to-make mistakes and is visible in the right places.

When potential customers check out a restaurant's website, they're looking for information on the restaurant's menu, hours of operation, the location, events and often an online order form or take-out option.

The Retail Industry
Make sure your retail website contains this list of essentials, avoids easy-to-make mistakes and is visible in the right places.

When potential customers check out a retailer's website, they want to find products as quickly as possible. They're looking for product information and secure, easy-to-navigate checkout.