Skip Standard Navigation LinksGo Directly To Verb Primary Navigational Links
Centers for Disease Control and Prevention
 CDC Home Search Health Topics A-Z
Centers for Disease Control and Prevention - Youth Media Campaign
Item: VERB Home
CDC's Youth Media Campaign
 
Item: Partners
 
Item: Evaluation
 
Item: Advertising, Marketing, & Press Materials
 
Item: Contact Us & Order Form
 
 
VERB - It's what you do.

Spotlight On . . .

Cover image of the VERB Campaign Special Issue of the American Journal of Preventive Medicine

VERB Campaign Special Issue of the American Journal of Preventive Medicine

 

VERB Yellowball

The VERB Yellowball reminds us that play is fun! It ignites a desire for physical activity freeing kids to play out their dreams.

VERB It’s what you do. was a national, multicultural, social marketing campaign coordinated by the U.S. Department of Health and Human Services’ Centers for Disease Control and Prevention (CDC). Social marketing campaigns apply commercial marketing strategies to influence the voluntary behavior of target audiences to improve personal and social welfare. The campaign ran from 2002-2006.

Vision—All youth leading healthy lifestyles.

Mission—To increase and maintain physical activity among tweens (youth age 9-13).

Campaign Audiences—The VERB campaign encouraged tweens to be physically active every day. The campaign combined paid advertising, marketing strategies, and partnership efforts to reach the distinct audiences of tweens. Other important audiences were parents and adult influencers, including teachers, youth leaders, physical education and health professionals, pediatricians, health care providers, coaches, and others.

Goals—

  • Increase knowledge and improve attitudes and beliefs about tweens’ regular participation in physical activity.
  • Increase parental and influencer support and encouragement of tweens’ participation in physical activity.
  • Heighten awareness of options and opportunities for tween participation in physical activity.
  • Facilitate opportunities for tweens to participate in regular physical activity.
  • Increase and maintain the number of tweens who regularly participate in physical activity.
     

Page last reviewed: August 1, 2007
Page last modified: May 20, 2008
Content source: National Center for Chronic Disease Prevention and Health Promotion, Division of Adolescent and School Health 

Footer Navigation Begins Here


Home | Partners | Research  | Materials | Contact/Order

Policies and Regulations | Disclaimers

CDC Home | Search | Health Topics A-Z


United States Department of Health and Human Services
Centers for Disease Control and Prevention
National Center for Chronic Disease Prevention and Health Promotion
Youth Media Campaign