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Abstracts
Abstract |
Abstracts
You can now submit abstracts for the 2009 Conference. The conference planning committee invites abstract submissions that address specific issues, approaches or strategies that contribute to the fields of health communication, marketing, and media, and address the latest in skills and competencies required by public health practitioners. We especially encourage abstracts that share practice and research related to the four tracks. Panels or individual presentations that provide opportunities for engagement of participants from different sectors are also encouraged. Abstracts for both oral or poster presentations will be accepted.
Deadline for abstract submissions is now closed
New for the 2009 Conference
As a result of feedback from the 2008 Conference, the abstract submission process has been enhanced to accommodate three types of abstracts:
– Research and Evaluation Submissions that include reports on both quantitative and qualitative data and systematic review. (500 word Limit)
– Theoretical Submissions that include reports contributing to theory development or developing new conceptual frameworks and approaches. (500 word Limit)
– Practice/Program-Based Submissions that include reports on cutting-edge developments, unique programs and new solutions to common practice challenges are welcome. Presentations that do not contribute to the knowledge of the intended audience are not encouraged. (750 word Limit)
Presentation types include the following:
Single-presenter: Recommended presentation length is 15-20 minutes. Related abstracts will be combined to make a 90 minute session.
Panel: Total length of session is 90 minutes and includes 3-4 individuals who collectively submit a proposal based on a common theme or topic. The proposal should include an abstract for each panel member.
Poster: Poster sessions will be held at designated times during the conference to allow participants to view research findings and interact with authors.
Conference tracks:
Health Marketing: Nuts, Bolts and Beyond
Abstracts should focus on the key elements of program development, implementation and evaluation. Specific topic areas within the key stages may include the following:
Initial Planning – Situation Analysis, Needs Assessment and Problem Identification, Target Market Identification and Segmentation, Formative Research Methods and Competition/Barriers to Desired Behavior Change
Strategy – Translating Science into Practice, Promoting Health Communication, Marketing and Media within Public Health Organizations, Targeting and Positioning, Encouraging Evidence-Based Health Communication, Marketing and Media Practice
Program Development and Implementation – Influencing your Target Audience, Effectively Reaching Your Audience – Message Development, Materials and Channel Selection, Designing the four Ps, Key considerations in Information Dissemination, Pretesting and Concept Development and Testing
Evaluation – Program Objectives vs. Actual Outcomes, Measuring Behavior Change, Quantitative/Qualitative/Mixed Methods, Measures for Effectiveness and Efficiency for Health Communication, Marketing and Media programs
Social Determinants of Health
Abstracts should address best practices, research and theoretical developments and methods for utilizing health communication and marketing methods to effectively reach and reduce health disparities across racial, ethnic and socioeconomic groups. Topics addressing information dissemination and interventions to “hard-to-reach” and vulnerable populations are especially encouraged.
New Frontiers – Trends and Technology
Abstracts focus on the use of new tools, models, evaluation methods, innovative technologies and emerging trends that contribute to the success of health communication and marketing programs.
Partnerships/Collaborations – Synergistic Relationships
Abstracts should address topics related to the identification and engagement of both traditional and non-traditional partners in critical sectors as well as managing relationships with partners.The illustration of lessons learned and successes in the effective use of interventions to prevent disease and promote health in community-based participatory strategies are especially encouraged.
Who Should Submit?
- Health Communication Faculty and Consultants
- Social Marketers
- Behavioral/Social Scientists
- Community-Based Organization Staff
- Federal, State and Local Public Health Practitioners
- Marketing and Communication Faculty
- Private Sector Health Marketing Consultants
- Public Health Communication and Health Promotion Faculty
- Health Promotion Specialists
- Non-profit Health Advocacy Organizations - Health Promotion NGOs
- Public Health Students
- Program Planners and Administrators
To submit a single-presenter or poster abstract
All presenting authors must register for the conference and are eligible for the early bird registration fee.
Review Criteria
All abstracts will be peer-reviewed and notification to authors is expected to occur in late April 2009.
Submissions addressing one of the conference tracks or other topics related to health communication marketing and media will be evaluated on the following criteria:
(1) Significance of research, theoretical or practice question(s)
(2) Demonstration of proper methodology for research and evaluation abstracts; adequate backing by literature for theoretical abstracts; value to specified programs for practice abstracts
(3) Contribution of presentation content to health marketing knowledge
(4) Clarity of content
Page last reviewed: February 9, 2009
Page last updated: February 9, 2009
Content source: : National Center for Health Marketing, Office of the Director
Page maintained by: National Center for Health Marketing , Division of eHealth Marketing