Video Reinforces the Effectiveness of Community Water Fluoridation

Watch or download the video. ( 2:54 mins)

For over 60 years, the safe and effective use of community water fluoridation has helped millions of Americans enjoy the benefits of healthier teeth and better oral health. Poor oral health affects everyone: it causes children to lose school days; it causes parents to miss workdays; it causes insurance costs to go up.

To promote the role of community water fluoridation programs in contributing to improved oral health, CDC-TV has released a new video, "Go With the Flow" in its "Health Matters" series.

In the United States, community water fluoridation is not available to approximately one-third (or 100 million Americans) of the population. Using examples from Arkansas, where about two-thirds of the state is on fluoridated water systems, the video features interviews with dentists, public health officials, insurance executives, and parents who speak to the difference community water fluoridation has made in their state and their lives and why it is important to support community water fluoridation initiatives. Economic analysis found that every $1 invested in fluoridation yields nearly a $38 savings in dental costs. Fluoridation protects teeth when delivered through the water supply to children during the tooth forming years and for all ages throughout life.

Users can download the video or the podcast at CDC-TV, or they can access it on their mobile phones. Organizations can use the video in a number of ways, especially as an informational tool for policy makers as well as parents.

New "Health Matters" features are released at CDC-TV each month. The videos are produced in collaboration with CDC subject matter experts and are designed to provide insights into important health issues, information about CDC research and programs, and ways viewers can address the issues. Each feature includes links to related resources, so that users can find more information. Other CDC-TV content includes PSAs and innovative content, such as the animated Eagle Book series.

Providing high-quality, scientifically-accurate videos is part of CDC's goal to provide health information to the public where, when and how they need it to protect and promote their health. CDC’s health marketing efforts contribute to making the United States the healthiest nation it can be. For more information, please visit www.cdc.gov/CDCtv.