The Emergence of Advertising in America: 1850-1920


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Illustration of a woman and young girl cooking in an old-fashioned kitchen
Rawleigh's Good Health Guide and Cook Book.
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Emergence of Advertising in America presents over 9,000 images relating to the early history of advertising in the United States. The materials, drawn from the Rare Book, Manuscript, and Special Collections Library at Duke University, include cookbooks, photographs of billboards, print advertisements, trade cards, calendars, almanacs, and leaflets for a multitude of products. Together, they illuminate the early evolution of this most ubiquitous feature of modern American business and culture.

1998 LC/Ameritech Competition Awardee Institution: Duke University


Key developments
in media and marketing.