Most Common Website Advertising Mistakes

1. Mandatory statements are missing.
• (e.g., name and address of responsible advertiser, % alc/vol for distilled spirits)
  
  
2. Health benefits/claims are made.
• (e.g., “will improve memory,” “no headaches,” “provides energy,” curative claims)
  
  
3. Statements create a misleading impression.
• (e.g., no statement of composition, misleading references to gluten-free)
  
  
4. Products depicted on website do not display reproductions of approved COLAs.
   
   
5. Low calorie or carbohydrate claim without the Statement of Average Analysis.