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Affect Them With Intent
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At the heart of every briefing conducted for a group or individual is the purpose or objectives of the assignment. This is called "Leader's Intent." Leaders must communicate the purpose of a chosen action or direction so those being briefed have a clear understanding of the desired end state of an assignment. Clear and concise, the leader's intent includes a mission's overall purpose and expected results. With clearly communicated purpose and direction, followers can understand what they must do and why. Leader's Intent consists of three parts:
The end state is the leader's vision; or how the leader would like things to look when all is said and done. In a mission-oriented situation, the desired end state is how actions will be measured to evaluate success. When followers clearly understand the intent behind instructions, they are enabled to make better decisions on their own when conditions or the situation has changed. If followers know what the goal is, they will be able to determine what they must do to reach it, even if the leader is absent. A concept that goes hand-in-hand with Leader's Intent is Command Presence. Command Presence is transmitted by your ability to communicate effectively. Do not equate command presence with yelling out orders. Effective communication is two-way communication and involves a good feedback process. For more information, read Lt. Col. Lawrence G. Shattuck's article "Communicating Intent and Imparting Presence." |
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