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Visual Culture and Health Posters

Title:
She Has Her Father's Eyes and Her Mother's AIDS
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Description:
This poster is one of a series produced by Clement Communications, a public relations company that researches, creates, publishes, and distributes programs and materials to help organizations communicate with their intended audience. Designed to appeal to specific racial groups, each poster in the series features a different child. Although the child in the photograph appears to be happy and healthy, we learn from the message that her mother has given her AIDS. We see an emotional appeal to women--African-American women in this case--which along with the text suggests they have a responsibility beyond themselves to be tested for AIDS. The juxtaposing of text and image creates a message that works against viewer expectations, offering a particularly striking contrast to the poster "AIDS: Sharing Needles Is Just Asking for It," which features an image of the skeletal hand of the grim reaper.
Number of Image Pages:
1 (590,156 Bytes)
Date:
1988
Creator:
Clement Communications
Source:
Original Repository: The History of Medicine Division. Prints and Photographs Collection.
This image may also be accessed from the Images from the History of Medicine (IHM).
URL: http://wwwihm.nlm.nih.gov/
IHM Order Number: A027826
Publisher:
Clement Communications
Rights:
Reproduced with permission of Clement Communications.
Subject:
Medical Subject Headings (MeSH):
HIV
Public Health
Visual Culture and Public Health Keywords:
Target Populations
Exhibit Category:
HIV/AIDS
Relation:
Metadata Record AIDS: Sharing Needles Is Just Asking for It [ca. 1988]
Unique Identifier:
VCBBGQ
Document Type:
Posters
Slides (photographs)
Language:
English
Format:
image/jpeg
image/tif
Physical Condition:
Good
Metadata Last Modified Date:
2004-08-13
U.S. National Library of Medicine, 8600 Rockville Pike, Bethesda, MD 20894
National Institutes of Health, Department of Health & Human Services
USA.gov, Copyright, Privacy, Accessibility
Comments, Viewers, Acknowledgments