Visual Culture and Health Posters

Title:: Smoking Spoils Your Looks

(high resolution jpg) High resolution version (5,578,253 Bytes)

Description:

In 1980, the Office on Smoking and Health, a federal government agency responsible for leading strategic efforts aimed at preventing tobacco use and promoting smoking cessation among youth, proposed to drop certain antismoking public service messages featuring Brooke Shields because the model had recently been featured as part of a controversial ad campaign for designer Calvin Klein. The ads featured the scantily clad underage Shields and sexually suggestive slogans. Understanding the value of using Shields for television spots, posters, and print ads against smoking, the American Lung Association took over the campaign to carry an important message to the young women of America. The comic image in this poster uses the popularity and status of Shields to lampoon the glamorization of cigarettes in other forms of media and entertainment. Appropriating the style of a magazine cover, the carefully placed cigarettes, with one sticking out of each ear, evoke a playfully negative image of cigarettes and smoking. This association of smoking with ugliness or absurdity, and nonsmoking with beauty or empowerment, has recently been used in a campaign by the Centers for Disease Control featuring model Christy Turlington.

Number of Image Pages:

1 (610,699 Bytes)

Date:

1980

Creator:

American Lung Association

Source:

Original Repository: The History of Medicine Division. Prints and Photographs Collection.

This image may also be accessed from the Images from the History of Medicine (IHM).

URL: http://wwwihm.nlm.nih.gov/

IHM Order Number: A025351

Publisher:

American Lung Association

Rights:

Reprinted with permission c2003 American Lung Association. For more information on how you can support to fight lung disease, the third leading cause of death in the U.S., please contact the American Lung Association at 1-800-LUNG-USA (1-800-586-4872) or logon to the Web site at:

URL: http://www.lungusa.org/

Subject:

Medical Subject Headings (MeSH):: Smoking; Smoking Cessation; Public Health

Visual Culture and Public Health Keywords:: The Celebrity

Exhibit Category:

Anti-Smoking Campaigns

Unique Identifier:

VCBBFP

Document Type:

Posters

Slides (photographs)

Language:

English

Format:

image/jpeg

image/tif

Physical Condition:

Good

Metadata Last Modified Date:

2007-03-23

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