Visual Culture and Health Posters

Title:: You Have Enough Smarts to Rebuild an Engine

(high resolution jpg) High resolution version (4,919,027 Bytes)

Description:

"You Have Enough Smarts to Rebuild an Engine" and "You're Bright Enough to Learn 40 Different Football Plays" use situational approaches to deglamorize tobacco use, as part of the "You're Smart Enough" campaign, created by the Centers for Disease Control in 1998. Independent of the written messages, the photographs of an average teenage student and athlete holding a cigarette in their hands do not offer a clear message about the behavior depicted. Without reading the text, the viewer may be unable to discern the message, because the photographic subjects are not obviously characterized positively or negatively. Employing a different emphasis than many anti-smoking ads, the decision to smoke, rather than the act of smoking, is stressed. The distinction is subtle but important, especially given the sensitivities of the target audience. The message is empowering rather than reprimanding: choosing to smoke doesn't necessarily make you stupid, but if you are smart you will choose not to smoke.

NOTE: Slide of original poster image is slightly blurry.

Number of Image Pages:

1 (611,614 Bytes)

Date:

1998

Creator:

Centers for Disease Control (U.S.)

Source:

Original Repository: The History of Medicine Division. Prints and Photographs Collection.

This image may also be accessed from the Images from the History of Medicine (IHM).

URL: http://wwwihm.nlm.nih.gov/

IHM Order Number: A018565

Publisher:

Centers for Disease Control (U.S.)

Rights:

This item is in the public domain. It may be used without permission.

Subject:

Medical Subject Headings (MeSH):: Smoking; Smoking Cessation; Public Health

Visual Culture and Public Health Keywords:: The Smoker

Exhibit Category:

Anti-Smoking Campaigns

Relation:

You're Bright Enough to Learn 40 Different Football Plays (1998)

Unique Identifier:

VCBBDZ

Document Type:

Posters

Slides (photographs)

Language:

English

Format:

image/jpeg

image/tif

Physical Condition:

Good

Metadata Last Modified Date:

2004-08-13

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