Visual Culture and Health Posters
- Title:
- Don't Be a Butthead
High resolution version (3,537,781 Bytes)
- Description:
- Anti-tobacco campaigns have frequently used a deglamorization strategy, which involves challenging the persistent social norm of smoking cultivated by the positive imagery used in the marketing of cigarettes. This poster from the Centers for Disease Control in 1998 uses humor and an edgy layout with bold red lettering set against black and white to deglamorize tobacco use. It suggests that cigarette smoking is ridiculous and unattractive. The face of a teenage boy, who looks into the camera as he is about to light up a cigarette, has been superimposed onto a cigarette butt. The message playfully suggests that smoking makes one look like a "butthead"--a reference to stupidity or ridiculousness in the common vernacular of teenagers.
- Number of Image Pages:
- 1 (978,992 Bytes)
- Date:
- 1998
- Creator:
- Centers for Disease Control (U.S.)
- Source:
- Original Repository: The History of Medicine Division. Prints and Photographs Collection.
- This image may also be accessed from the Images from the History of Medicine (IHM).
- URL: http://wwwihm.nlm.nih.gov/
- IHM Order Number: C00191
- Publisher:
- Centers for Disease Control (U.S.)
- Rights:
- This item is in the public domain. It may be used without permission.
- Subject:
-
- Medical Subject Headings (MeSH):
- Smoking
- Smoking Cessation
- Public Health
- Visual Culture and Public Health Keywords:
- The Smoker
- Exhibit Category:
- Anti-Smoking Campaigns
- Unique Identifier:
- VCBBDX
- Document Type:
- Posters
- Slides (photographs)
- Language:
- English
- Format:
- image/jpeg
- image/tif
- Physical Condition:
- Good
- Metadata Last Modified Date:
- 2004-02-02
U.S. National Library of Medicine, 8600 Rockville Pike, Bethesda, MD 20894
National Institutes of Health,
Department of Health & Human Services
USA.gov,
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High resolution version (3,537,781 Bytes)