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Visual Culture and Health Posters

Title:
Break the Habit!
(normal size jpg)

(high resolution jpg) High resolution version (5,715,264 Bytes)

Description:
This anti-smoking advertisement from the New York Department of Health in the 1980s, designed to appeal to the smoker, uses sophisticated graphic design techniques to encourage the viewer to stop smoking. The image of the cigarette superimposed on a shattered sheet of ice metaphorically illustrates the need to "break the habit" of smoking, a common mantra in smoking cessation campaigns. Reflecting the style and polish of commercial advertising, this poster is significant because it provides a graphic illustration for the behavioral change it advocates. The image symbolizes breaking through the icy control of nicotine addiction, offering a liberating and implicitly empowering outcome.
Number of Image Pages:
1 (731,525 Bytes)
Date Supplied:
ca. 1989
Creator:
New York Department of Health
Source:
Original Repository: The History of Medicine Division. Prints and Photographs Collection.
This image may also be accessed from the Images from the History of Medicine (IHM).
URL: http://wwwihm.nlm.nih.gov/
IHM Order Number: A024987
Publisher:
New York Department of Health
Rights:
Reproduced with permission of the New York State Department of Health.
Subject:
Medical Subject Headings (MeSH):
Smoking
Smoking Cessation
Public Health
Visual Culture and Public Health Keywords:
The Cigarette
Exhibit Category:
Anti-Smoking Campaigns
Unique Identifier:
VCBBDQ
Document Type:
Posters
Slides (photographs)
Language:
English
Format:
image/jpeg
image/tif
Physical Condition:
Good
Metadata Last Modified Date:
2004-08-13

U.S. National Library of Medicine, 8600 Rockville Pike, Bethesda, MD 20894
National Institutes of Health, Department of Health & Human Services
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